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BMW Group communications set to accelerate in New Zealand

Pead PR appointed as the retained communications agency for BMW Group New Zealand to support and drive further growth of BMW and MINI brands


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Leanne Blanckenberg
BMW Group

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Leanne Blanckenberg
BMW Group

Auckland:  BMW Group New Zealand has appointed Pead PR – New Zealand’s largest communications agency – as their agency of record.

Pead has been appointed following a month-long, five-way competitive pitch process and will oversee all communication elements for BMW Group New Zealand including press office management, corporate reputation and product communications for its two core brands BMW and MINI.

Importantly, this strategic alignment will deliver an enhanced level of media relations, integrating creative disciplines such as activations, content and digital influence to deliver stand-out campaigns and to complement a robust activity calendar for both brands. This includes management of launches as the group continues its new product momentum in addition to other major projects to cater for the growth of the brands such as the opening of larger showroom facilities.  Another key focus will be to promote the group’s D+ACES strategy (Design+ Autonomous, Connectivity, Electro mobility and Services) as sustainable performance becomes increasingly important.

Karol Abrasowicz-Madej, Managing Director of BMW Group New Zealand, commented: “We’re thrilled to appoint Pead PR as our retained agency in New Zealand.  We’ve been greatly impressed by their creativity and forward-thinking approach to comms, which is underpinned by robust strategic thinking.

“The next twelve months will be an exciting period for BMW Group New Zealand as we unveil new core models, reinforce our leadership in electro mobility vehicles and grow our share of the premium vehicle market.” 

Sarah Munnik, Managing Partner of Pead PR, added: “BMW is one of those rare accounts that tick all the boxes – a highly respected premium brand, the resources and ability to execute world-class work, and most importantly a client who wants to work in true partnership.

“We’re looking forward to driving their growth in New Zealand and believe we can achieve true brand fame through a blended mix of brand storytelling, PR, digital influence, content creation and activations.”

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