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PressClub New Zealand · Article.


BMW M Town, the city where enthusiasts can fully immerse themselves in the high-performance BMW M brand, returned to New Zealand with a bang today at Hampton Downs Motorsport Park.


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  • BMW M Town, the home of motorsport enthusiasts and fans of the BMW’s iconic high-performance brand, returns to New Zealand
  • High-octane driving thrills and the opportunity to sample almost every BMW M model at Hampton Downs Motorsport Park
  • First circuit-based M Town activity in New Zealand following ice-driving activation in 2019
  • Dynamic on- and off-road driving exercises showcase breadth of abilities and race-ready credentials of BMW M models including new sixth generation BMW M3 and M4


Auckland, New Zealand:  BMW M Town, the city where enthusiasts can fully immerse themselves in the high-performance BMW M brand, returned to New Zealand with a bang today at Hampton Downs Motorsport Park.


M Town is a global phenomenon – a city built especially for BMW M cars and enthusiasts. It is the city where nothing is off limits and too much is just right. In addition to New Zealand, M Town has made star appearances in Germany, Australia and South Africa to name just a few.


Its first iteration in New Zealand, the world’s number one market for the share of BMW M sales in the overall BMW sales mix, featured an exhilarating ice driving experience near Queenstown.


New Zealand’s latest BMW M Town was headlined by the appearance of the BMW M3 Sedan and BMW M4 Coupé. Available exclusively in New Zealand as Competition variants, both cars are powered by a six-cylinder in-line engine with M TwinPower Turbo technology that produces 375kW of power and 650Nm of torque.


Imbued with motorsport-derived DNA, both cars deliver outstanding performance with a zero to 100km/h time of just 3.9 seconds.


Fans were given the chance to pilot these icons around the world class Hampton Downs Motorsport Park alongside other exhilarating machinery from BMW M including the M8 Competition Coupé and X5 M Competition.


The drive day also included other driving exercises, featuring BMW M models that capably walk the line between everyday usability and both on- and off-road potency: the BMW X2 M35i, X3 M40i and X7 M50i.


Participants put the BMW M models through their paces, both on and off the track, with highly skilled BMW instructors guiding them through bespoke driving exercises. The activities both pushed the limits of the BMW M models and sharpened driving skills.


Karol Abrasowicz-Madej, Managing Director of BMW New Zealand, commented:

“Too much is just right at M Town, and this year we took it to new heights. We were delighted to see 260 participants take part in New Zealand’s first-ever tarmac M Town to enjoy a spectacular range of BMW M cars, all this week, the concept of sheer driving pleasure will be truly brought to the fore.”



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