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PressClub New Zealand · Article.

MINI sets the tone with innovative new design feature

Customers in New Zealand can now personalise their MINI with an exclusive, segment unique Multitone Roof design feature.

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  • New Multitone Roof design available for three- and five-door MINI Hatch.
  • Uses innovative painting process at MINI plant in Oxford to enable characteristic, three-colour design.
  • Delivers striking visual presence befitting of the MINI brand.

 

Customers in New Zealand can now personalise their MINI with an exclusive, segment unique Multitone Roof design feature.

 

The new element is available for the three- or five-door Hatch, including the fully electric MINI Electric Hatch that launched to wide acclaim locally last year, and can be added when the MINI Yours package is chosen. 

A visual highlight of the design is the flowing gradient between the three colours, transitioning gently from dark San Marino Blue in the front section of the roof to a lighter shade, Pearly Aqua, before blending into Jet Black at the rear.

 

It combines with multiple body colour options to provide a statement-inducing contrast between the roof and lower body sections. 

 

For three- and five-door Hatch petrol models, it can be optioned with Pepper White, White Silver, Midnight Black, Moonwalk Grey and Island Blue.

 

For MINI Electric Hatch, it can be matched with either White Silver, Midnight Black or Moonwalk Grey.

 

Availability of the Multitone Roof is thanks to adoption of an innovative painting system fully integrated in the automated production process at the MINI Plant in Oxford.

 

The light colour Pearly Aqua is first applied, followed by San Marino Blue and finished off with Jet Black, creating the flowing colour gradient characteristic.

 

Slight deviations in the colour pattern occur due to changing environmental conditions, meaning each MINI with a Multitone Roof develops its own specific character.

 

Matt Schmidt, General Manager of MINI Australia and New Zealand, said the Multitone Roof was the ideal styling accompaniment to the brand’s model line-up.  

 

“We know our customers love that the MINI brand gives them the ability to express their own sense of fun and character, and the unique Multitone Roof will provide them an even better opportunity to turn up the style factor.

 

“It is an especially eye-catching feature, especially in the sun, which is appropriate given the summer months are just around the corner.”


Specification highlights – MINI Yours Multitone Roof

  • 18-inch alloy wheels (in multiple designs depending on the variant)
  • 17-inch alloy wheels (in multiple designs depending on the variant)
  • MINI Yours badging
  • MINI Yours Leather Lounge sport seats
  • Silver Chequered interior surface
  • Nappa leather sports steering wheel
  • Union Jack detailing on steering wheel blade
  • Headliner in Anthracite
  • MINI Yours floor mats
  • Ambient lights package
  • Head-up display

 

Pricing – MINI Yours with Multitone Roof line-up:

MINI Cooper three-door Hatch: $55,250
MINI Cooper S three-door Hatch: $61,600
MINI Electric Hatch: $69,930

MINI Cooper five-door Hatch: $56,750
MINI Cooper S five-door Hatch: $64,100

 

- Ends -

 

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

 

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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BMW Group New Zealand

 

With its 10 BMW Dealerships and 6 MINI dealerships, BMW Group New Zealand is one of the country’s leading premium automotive brands. BMW Group New Zealand outperformed the industry with BMW and MINI registering a cumulative total of 2,255 units in 2020, ending the year as the #1 premium car brand in the country.

 

The all-new BMW Store is set to further bolster the success of the Group within the local market, providing customers with a fast and efficient way to secure new vehicles online.

 

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The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.

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