The new MINI Design language “Charismatic Simplicity”
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The MINI Design Team gives a glimpse of the new design language of the MINI models. Interviews combined with mood pictures.
Oliver Heilmer, Head of MINI Design at the winter testing in Arjeplog, Sweden
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The new all-electric MINI Cooper is launching in 2024, but first, we put it through its paces at our winter test centre, Arjeplog, on the edge of the Arctic Circle. We can't show you the full design just yet, but here's Oliver Heilmer, Head of MINI Design, to give you a little teaser... Designed for maximum go-kart feeling with a minimal footprint, discover how this new model stays true to MINI's iconic past while very much being a car of the future.
Oliver Heilmer, Head of MINI Design at the winter testing in Arjeplog, Sweden
Related Articles.
The new all-electric MINI Cooper is launching in 2024, but first, we put it through its paces at our winter test centre, Arjeplog, on the edge of the Arctic Circle. We can't show you the full design just yet, but here's Oliver Heilmer, Head of MINI Design, to give you a little teaser... Designed for maximum go-kart feeling with a minimal footprint, discover how this new model stays true to MINI's iconic past while very much being a car of the future.
Evolution of the iconic MINI rear lights (06/2022)
The BMW iX Flow featuring E Ink is a world premiere of a vehicle that can actually change the way it looks digitally. It can change its entire exterior color. With the BMW iX Flow we are pioneering a technology which opens a new dimension for design, personalization and self expression, creating customer value both in the interior and the exterior.
The BMW iX Flow featuring E Ink is a world premiere of a vehicle that can actually change the way it looks digitally. It can change its entire exterior color. With the BMW iX Flow we are pioneering a technology which opens a new dimension for design, personalization and self expression, creating customer value both in the interior and the exterior.
