In conjunction with BMW Digital Premium the ConnectedDrive Store in BMW Operating System 9 offers an ever evolving range of apps. (images shows content specific to Germany).

AR Ride: Joint development demo with XREAL – the driving experience is expanded with content that is perfectly blended into the real world with augmented reality glasses.

The Video App offers a range of entertainment including both live channels and on-demand media libraries in the categories of news, sports, children's entertainment, movies and series (images shows content specific to Germany).

In-Car gaming with Bluetooth controllers will be made available over-the-air for BMW Operating System 9 over the course of 2024.

Development demo at CES 2024: BMW voice assistant becomes the ultimate vehicle expert with the help of the Alexa Large Language Model (LLM)..

Starting with close ups of the i5 in a snowy landscape in Sölden. Transition to the car dynamically driving along a snow covered road. Followed by interior close ups and then drifting through the snow from different angles including drone footage. A person plugs a charging cable into the car. In car gaming scenes are then followed by fast cut moments of the car driving on snow, drifting and driving on an asphalt road through the snowy mountains.

Starting with a fast cut combination of mid, close-up and wide shots of the 5 series standing in snow with the view across the snow covered mountains in Sölden behind it. A drone shot reveals the full mountain range. This is followed by a tracking shot of the car on an ice covered parking area, followed by interior close ups of the car. The car drives through a mountain tunnel, cut with various mid and close ups. The film finishes with a combination of drifting and dynamic driving moments.

The film opens with a drone shot revealing the Sölden mountain range. Followed by a screen showing the path that the car will take mixed with shots of the two cars, an M3 and iX, standing on the snow. The person in the tech room presses a button and the cars begin to drive by themselves. We see the wheel turning, and the cars making a circle parallel to each other, while empty. A fast cut of different shots show the cars journey, mixed with the technology behind the project. We finish with the cars standing in the starting position again.

Starting in the snow in Sölden, with the mountain range showing behind both the i5 and 5 series. Various close ups and details shots of the two cars as they stand in the snow. A drone shot reveal the Sölden mountains surrounding the glacier and the cars start dynamically driving on the snowy roads and on asphalt roads. Cut dynamically with static shots of the car standing in the snowy landscape.

Level 3 highly automated driving with the Personal Pilot L3 option in the new BMW 7 Series and partially automated driving with the BMW Highway Assistant in the BMW 5 Series.