PressClub Slovenia · Article.
Premiera novega MINI v oxfordski tovarni.
Mon Nov 18 15:52:00 CET 2013 Sporočilo za javnost
Povsem nova platforma vozila, evolucija v oblikovanju, novi, še učinkovitejši agregati, več užitka v vožnji. Investicija v višini 750 milijonov funtov v proizvodno mrežo MINI UK.
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BMW Group
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München/Oxford. Premiera novega MINI je potekala danes (18. november) v oxfordski tovarni MINI in predstavlja povsem novo arhitekturo vozila. Evolucija oblikovanja in paleta novih učinkovitih motorjev, bo zagotovilo za še večji užitek v vožnji. Investicija v višini 750 milijonov funtov v tri obrate BMW Group UK zaznamuje rojstvo novega vozila s 1000 novimi roboti v Oxford tovarni, premiero novih tehnologij za stiskanje jekla v obratu v kraju Swindon ter novimi objekti za strojno obdelavo in sestavljanje za proizvodnjo nove generacije tri in štiri valjnih agregatov v obratu Hams Hall blizu mesta Birmingham.
Prime Minister David Cameron said: "I was lucky enough to get an
early preview of the new Mini - a classic British icon - during a
visit to the factory in Oxford last month. This £750 million
investment is great news for both the local and wider economy, along
with the 5,500 workers whose jobs are safeguarded by this launch.
"Car manufacturing is a vital engine for growth. Production
is back up to pre-recession levels and a car rolls off the line every
20 seconds in the UK. But we're not complacent. Our industrial
strategy is a key part of the Government's economic plan and we’re
helping to drive the car industry further and faster with over £4bn of investment."
Harald Krueger, BMW Group’s board member for production, said:
“In our Oxford plant’s centenary year, we are continuing the MINI
brand success story and today starting production of the third model
generation. Our total investment of £750 million in our British
production locations of Oxford, Swindon and Hams Hall between 2012 and
2015 underscores the importance of the MINI production triangle within
our global production network. The UK is the heart of MINI production
– thanks to the experience, competence and strong commitment of all
our employees.”
The investment means additional job security for the 5,500
associates currently working in the UK MINI production network.
Besides a new state-of-the-art body shop, the Oxford plant also
benefits from upgrades to its paint shop, its final assembly area and
from a series of initiatives reducing the operation’s carbon footprint
and improving its waste management processes. The introduction of the
new MINI has also seen a significant investment in the most extensive
workforce training programme undertaken at the plant.
Even though there’s instant recognition – something which comes
from having such a globally identifiable design – the new MINI is
completely new from the ground up in an effort to optimise its
styling, function and performance. With its market launch in Spring
2014, the new car offers an enhanced standard specification, an
extensive range of options to allow customers to adapt the car to
their individual style, higher comfort levels, comprehensive safety
technology including pedestrian protection and more innovative
networking technology. Longer and wider than its predecessor, the new
model provides more interior space for both the driver and passengers.
Extensively revised suspension technology, reduced weight and
increased rigidity have intensified the typical MINI go-kart feeling.
Commenting on the new model, Peter Schwarzenbauer, BMW Group’s
board member for MINI, BMW Motorrad, Rolls-Royce, Aftersales BMW Group
said: “MINI is an inspiration for trend-setters and creative spirits
the world over. And with our latest generation of MINI, we want to
excite once again. To ensure the new generation of MINI is as
successful as its predecessors, we have made just subtle modifications
to its design. But beneath the outer skin is a brand-new car with
state-of-the-art technologies seen for the first time at a small car”.