PressClub Slovenia · Artikel.
BMW Panoramic Vision: Nov head-up zaslon po celotni širini vetrobranskega stekla v serijski proizvodnji leta 2025.
Wed Mar 15 07:30:00 CET 2023 Sporočilo za javnost
Novi BMW head-up zaslon BMW Panoramic Vision, reinterpretacija BMW vozne orientacije "oči na cesti - roke na volanu", bo serijsko na voljo v NEUE KLASSE.
Dodatne informacije so na voljo spodaj in v priponki v angleščini.
Munich. The new BMW head-up display is
called BMW Panoramic Vision and goes into production
with the first NEUE KLASSE models. Oliver Zipse, Chairman of the Board
of Management of BMW AG, confirmed this during his speech at the 2023
Annual Conference.
BMW is currently developing a completely new technological
platform for the NEUE KLASSE, whose name refers to the company's
pioneering models of the 1960s. This platform will set new standards
in digitalisation, sustainability and design for electric
cars.
The new head-up display, projecting across the entire width
of the windscreen, creates a unique interaction and information
surface for all occupants.
Frank Weber, Member of the Board for Development at BMW AG,
describes the main advantages of this revolutionary new head-up
display as follows: “The windscreen becomes a single large display
with our new BMW Panoramic Vision, opening up completely new
possibilities for the design of our vehicles. Whether the driver
decides themselves which information they want to display in their own
field of vision, or that all occupants can see the entire content. The
revolutionary projection and the significantly more clearly structured
cockpit give an impressive new feeling of space and driving. We are
taking our proven “eyes on the road – hands on the wheel slogan to a
new level.”
For the first time the innovative projection technology allows
visible displays across the entire width of the windscreen for all
passengers. BMW Panoramic Vision shows information that is relevant
for the driver and passengers with a higher light intensity and
contrast onto a dark-coated area at the lower edge of the
windscreen.
This creates an extremely sharp image that is always
visible across the full width of the windscreen. Information relevant
to the driving situation is always available in the right place at the
right time.
Eyes on the road – hands on the wheel. Driver-centric
focus.
The BMW Panoramic Vision represents the
consistent BMW driver-centric approach in the new BMW iDrive control
system for the NEUE KLASSE. The BMW Group was the first car
manufacturer to develop a cockpit that focuses on a particularly
intensive, safe and concentrated driving experience. On-board
computers with digital displays first appeared in the BMW 7 Series in
the 1980s. The first BMW iDrive in 2001 comprehensively reduced
switches and buttons like no other control system before, creating a
modern, uncluttered interior. The first series production of BMW
head-up displays followed shortly afterwards. The success story of the
BMW Group developing pioneering innovations continues with the new BMW
Panoramic Vision head-up display for the NEUE KLASSE.
BMW Panoramic Vision and BMW iDrive in the NEUE
KLASSE.
The BMW Group continues to consistently develop
the comprehensive BMW iDrive operating concept with the BMW Panoramic
Vision. The company presented its revolutionary BMW i Vision Dee
vehicle at the Consumer Electronics Show (CES) in Las Vegas earlier
this year. It shows how an extended head-up display can also be used
for display control design and an immersive user experience in the
future. The study demonstrates the fusion of reality and the virtual
world by turning the windscreen windows into projection surface.This
technology is now becoming reality as a series version in NEUE KLASSE
vehicles, the BMW Panoramic Vision.
At the IAA Mobility 2023 in Munich, the BMW Group will present
further steps and new details on the way to the NEUE
KLASSE.
In addition to the BMW Panoramic Vision, further
new control and information elements from the new BMW iDrive will be
presented in the NEUE KLASSE.