PressClub Slovenia · Article.
BMW ALPINA: predstavitev nove ekskluzivne blagovne znamke BMW Group.
Fri Jan 02 09:00:00 CET 2026 Sporočilo za javnost
+++ Pravice do blagovne znamke Alpina se 1. januarja 2026 prenesejo na BMW Group +++ Blagovna znamka zajema tako zgodovino kot prihodnost, kar je predstavljeno v novem logotipu +++ Iskanje ravnovesja med vrhunskim udobjem vožnje in največjo zmogljivostjo +++ Osredotočenost na individualne zahteve strank +++
Stik za medije.
Maja Ilec
BMW Group
Tel: +38615867374
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Avtor.
Cypselus von Frankenberg
BMW Group
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Munich. The transfer of the Alpina trademark rights on 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The initial focus will be on brand activation. Key elements of the BMW ALPINA brand are its unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. This is complemented by an exclusive portfolio of bespoke options and custom materials along with unmistakeable details.
Tradition meets future.
Given the storied history of the brand, the BMW Group is aware
of its tremendous responsibility and committed to making the new BMW
ALPINA chapter one that meets the highest expectations. The new
wordmark provides a first indication. It radiates clarity, calm and
confidence. Positioned at the centre of the rear, it underlines the
standalone character of the new exclusive brand and its independent
personality within the BMW Group. It is consciously inspired by the
brand’s asymmetrical wordmark from the 1970s. The elegant,
contemporary design provides a link between history and future.
New direction for modern exclusivity.
BMW ALPINA vehicles are manufactured according to rigorous
standards for materials selection and craftsmanship. They fulfil the
most demanding expectations in terms of visuals, acoustics and feel.
Moreover, buyers can choose from a remarkable portfolio of bespoke
options. These ensure that every BMW ALPINA has its own, unmistakeable
character. Each vehicle will be an exclusive object for connoisseurs
in pursuit of the extraordinary, without compromises on performance,
comfort and individuality.