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Sustainability, diversity, innovation, profitability and optimism – the MINI future strategy.

03.11.2021Press Kit

Update

Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset.

MINI

The BMW Group and Pirelli together with Birdlife International initiate project to contribute to safeguarding Indonesia’s natural ecosystem

29.10.2021Press Release

Top

The project encourages the production of natural rubber to protect biodiversity and local communities in the forest of Hutan Harapan

G05
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Pirelli
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ecosystem
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Indonesia
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rainforest
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Birdlife International
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natural rubber
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Hutan Harapan
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biodiversity
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deforestation-free
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GPSNR

Goodwood, steam and old castles: through West Sussex in the MINI Cooper S 5-door.

14.10.2021Press Release

Great Britain is full of history that can be experienced. Whether architecture, technology or natural monuments - the home country of the MINI is home to many impressive contemporary witnesses. And the narrow country roads are made for a premium compact sports car like the MINI Cooper S 5-door. But where to start? In the south of the island, for example, in West Sussex.

MINI
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MINI 5 door

Change of leadership at the top of BMW M GmbH.

12.10.2021Press Release

Franciscus van Meel reassumes chief executive position in the BMW Group subsidiary responsible for performance and high-performance automobiles. Markus Flasch is soon to head the product lines Rolls-Royce, BMW luxury and upper class as well as the BMW midrange class.

G26
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F87
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F90
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M Cars
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M5
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BMW i
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M2
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BMW i4

The all-new BMW 2 Series Active Tourer.

06.10.2021Press Kit

Top

Spatial functionality, hallmark BMW driving pleasure and an extremely progressive approach mark out the new BMW 2 Series Active Tourer. The second generation of the sporty all-rounder for the premium compact segment exudes visual dynamism and imposing presence through BMW’s clear design language. Its fundamentally redesigned interior combines a variety of usage possibilities with modern geometry and a BMW Curved Display in the style of the BMW iX. Added to ...

U06
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Active Tourer
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2 Series

Between elves and trolls: In the MINI Cooper S Countryman ALL4 through Iceland's Wild West.

05.10.2021Press Release

If you want to explore the world, you need a thirst for knowledge, a thirst for adventure and a four-wheel drive MINI Countryman. With it, you can travel safely even where more than half of the country's inhabitants firmly believe in the existence of supernatural beings - in Iceland. Especially a trip to the Westfjords, which are little developed for tourists, brings visitors closer to the life and culture of the islanders and breathtaking nature.

F60
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MINI Countryman

MINI and the IAA Mobility 2021: #BIGLOVE – a feeling that lasts.

09.09.2021Press Release

Visions for sustainable mobility and cities designed for excellent quality of living, fresh stimuli for the MINI community and a clear commitment to diversity: with its ‘BIG LOVE from Munich’ campaign the British premium brand left its mark at the International Motor Show and not only with the large-format mural on the tower of “Sugar Mountain” designed by the artist Lakwena.

F56
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MINI Electric
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