PressClub Africa, DOM, East Europe · Article.
Room available in "MINI Hotel International". MINI launches an unusual promotional campaign for football fans for the 2006 Football World Cup.
Wed Jun 14 18:00:00 CEST 2006 Press Release
Munich. Everything's possible with MINI. Any time. Any place. Sometimes even the seemingly impossible. Such as the idea of a MINI hotel "on wheels" for the 2006 Football World Cup, appearing in host cities where all hotel rooms have been booked for months.
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Jean-Michel Juchet
BMW Group
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Author.
Jean-Michel Juchet
BMW Group
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Munich. Everything's possible with MINI. Any time. Any place. Sometimes
even the seemingly impossible. Such as the idea of a MINI hotel
"on wheels" for the 2006 Football World Cup, appearing in
host cities where all hotel rooms have been booked for months. To
coincide with the World Cup, MINI is creating some MINIs especially for
football fans. Designed to look like mobile "fan hotels", they
will be touring the streets in various host cities where matches are
being played. They will carry the message: "welcome to the MINI
Hotel International", "MINI Hotel Brazil", "MINI
Hotel Italy" and "MINI Hotel France", because naturally,
MINI hotels are always right at the heart of the best World Cup action.
To ensure all football fans feel at home during the World Cup, the
"MINI Hotel International" will be joined by MINI national
hotels in corresponding national colours. A MINI promoter will gladly
open the doors to fans wishing try out a bed for size. And the
"MINI Hotel International" is equipped so comfortably, that
whoever wishes can spend an entire night in it. Highly flexible, the
MINI hotels are always on the move. They will only stop in places where
football fever is especially high. There are no clues as to exactly
where. Therefore to make sure they see the MINI hotels for themselves,
fans should keep an eye out in the World Cup cities. The travelling MINI
national hotels will of course always be around when their country's
team is playing. Here are a few hot tips on dates to begin with: MINI
Brazil Tue, 13.06.06 in Berlin Sun, 18.06.06 in Munich Thur, 22.06.06
in Dortmund MINI France Tue, 13.06.06 in Stuttgart Sun,
18.06.06 in Leipzig Fri, 23.06.06 in Cologne MINI Italy Mon,
12.06.06 in Hannover Sat, 17.06.06 in K'Lautern Thur, 22.06.06 in
Hamburg MINI International Fri, 09.06.06 in Munich Wed,
14.06.06 in Dortmund Thur, 15.06.06 in Nürnberg Tue, 20.06.06 in
Berlin Sat, 01.07.06 in Frankfurt Wed, 05.07.06 in Munich Sat, 08.07.06
in Stuttgart Sun, 09.07.06 in Berlin High-resolution photographs can be
downloaded at the BMW PressClub from www.press.bmwgroup.com. For
queries please contact: Presse- und Öffentlichkeitsarbeit
Giuseppe Faranna, AK-4, Communication Programmes MINI and BMW Telefon:
+49 (0)89 382-51735, Fax: +49 (0)89 382-28017 Michael Kirsch, AK-4,
Head of Public Relations Telefon: +49(0)89 382-25111, Fax: +49 (0)89
382-28017 Internet: www.press.bmwgroup.com e-mail: presse@bmw.de