Ninety Years of BMW - the Symbol of Innovation.

1. BMW Aircraft Engines. 2. BMW Motorcycles. 3. BMW Cars. Munich. It
was exactly 90 years ago, on 21 July 1917, that a small company in
north Munich was entered in the commercial register. Two days later the
management issued a letter with notification of its new name: "May
we respectfully inform you that, with effect from this day, we have
changed our company name to Bayerische Motoren Werke." Henceforth,
the company's products bore the letters "BMW". The spirit
of innovation has transcended through the history of BMW for no less
than 90 years. And indeed, this ongoing innovation of the white-and-blue
brand has been borne out and initiated consistently by the creativity,
skill, and consistency of the company's employees. The products created
in this process have at all times combined proven and new technologies
in a most characteristic manner, forming a sophisticated, trendsetting
symbiosis at all times.