BMW NAMED BEST-OF-THE-BEST IN TOTAL QUALITY EXPERIENCE BY STRATEGIC VISION FOR OVERALL BRAND AND ITS X5 SPORTS ACTIVITY VEHICLE

Woodcliff Lake, NJ - June 2, 2008... Reflecting the sentiments of
automobile consumers, on May 28 BMW was named the top leader of
Strategic Vision's Total Quality Index™ in the categories of Best
Brand and Luxury Utility for its 2008 X5 Sports Activity Vehicle. The
San Diego research firm based its Total Quality Experience™
rankings on the ratings received by new vehicle owners in 19 product
segments. The Strategic Vision Total Quality Index™ is the
premier measure of new vehicle owner satisfaction, asking buyers to
rate all aspects of the ownership experience, from buying and owning to
performance and driving. It is a unique and complete measure of the
total ownership experience that encompasses positive and negative
product experience, reliability and dealership experience energized by
the emotional response. "BMW is honored to be named leader in the
categories of Best Brand and Luxury Utility on Strategic Vision's Top
Quality Index," said Tom Purves, President and CEO of BMWNA.
"As the index rankings directly reflect the views and opinions of
our target audience, these honors serve as a tribute to the hard work
of everyone at BMW and are affirmation that we are continuing to be
successful in providing the ultimate ownership experience for our
customers." The Total Quality Index™ score is calculated
using multi-variate statistical techniques that measure the
correlations of all aspects of the vehicle ownership experience with
initial perception of quality; overall perception of satisfaction;
willingness to be an advocate for the brand; emotional attachment to
vehicle; future purchase intention associated with the brand; and
overall experience with the vehicle. The Total Quality Index™
was calculated from the responses of 20,655 buyers who bought 2008
models in September, October and November of 2007. In the category of
Best Brand, BMW received a top score of 911 and in the category of
Luxury Utility, BMW's X5 SAV earned the top score of 907. Based on a
1000 point scale, scores typically range from 750 to 900. Segment
leaders range from 880 to 930, with segment averages ranging between
825 to 900. Generally, scores over 800 are good and those over 850 are
terrific, although in some segments a score in the low 800's is not
very competitive. Scores in the 900's are exceptional. Strategic Vision
has presented Total Quality annually since 1995. Since its
incorporation in 1989, Strategic Vision has studied consumer and
constituent decision-making for the widest variety of clients, including
most auto manufacturers, Coca-Cola, American Airlines, Procter and
Gamble, as well as for most advertising agencies. Its unique expertise
is identifying consumers' motivational hierarchies, including the
values that shape perceptions and capture the customers' emotional
responses and drive behavior. The firm's in-depth Discovery Interviews
and ValueCentered Surveys provide comprehensive, integrated and
actionable outcomes. BMW Group In America BMW of North America, LLC has
been present in the United States since 1975. Rolls-Royce Motor Cars
NA, LLC began distributing vehicles in 2003. The BMW Group in the
United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology
office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW
Group's global manufacturing network and is the exclusive manufacturing
plant for all Z4 models, X5 Sports Activity Vehicles and the X6 Sports
Activity Coupe. The BMW Group sales organization is represented in the
U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports
Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI
passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US)
Holding Corp., the BMW Group's sales headquarters for North, Central
and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the
Internet at: www.bmwgroupna.com www.bmwusa.com www.bmwmotorcycles.com
www.miniusa.com www.rolls-roycemotorcars.com # # #
Journalist note: Information about the BMW Group and its products is
available to journalists on-line at the BMW Group PressClub at the
following address: www.press.bmwgroup.com. Broadcast quality video
footage is available via The NewsMarket at www.thenewsmarket.com.
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