BMW 530i WINS 2004 AUTO STYLE AWARD

eCityofStyle.com selects new 5 in annual poll of most stylish cars
Woodcliff Lake, NJ - May 6, 2004... Fashion website, eCityofStyle.com,
selected the 2004 530i as one of the most stylish 2004 Model Year cars.
Out of a field of 100 luxury models, the 530i was chosen as one of five
winners, which are selected by the style editors based on several
factors including exterior and interior style, innovative details,
fun-to-drive factor, product exclusivity and the car's overall envy
quotient. "...the all-new 5 Series is a bold and confident
progression of the Bavarian Motor Works' design evolution. The 5
Series flexes long, angular muscles, while head and tail lamps evoke an
imposing intent," wrote Ken Panton, editorial director of
eCityofStyle.com, "...we at eCityofStyle.com absolutely love BMW's
new direction. We applaud their bravery, creating dynamic angles and
uniquely contrasting lines that express a consistent brand image."
The new 5 Series has already captured a significant amount of praise in
the press. In its March, 2004 issue, Money Magazine selected the 5
Series as Best Luxury Car in their Annual Car Guide. In their annual
"Best Sedans 2004" issue, Forbes.com selected the 530i as the
best sedan under $50,000. AAA also honored the 5 Series, for the third
consecutive year, as the Auto Guide Award Winner in the $35,000 to
$40,000 category in their annual AAA Auto Guide: 2004 New Cars and
Trucks publication. Also, American Woman Road & Travel announced
their selection of the 5 as "Most Dependable - Sedan of the
Year" in their annual survey. The 5 Series' position as a
technology leader was acknowledged by Automobile Magazine when it chose
BMW's Active Steering, which debuted on the new 5 Series, as its 2004
"Technology of the Year". Driving enthusiasts have also
responded. The new 525i, 530i and 545i have achieved a year-to-date
sales increase of 14 percent over their predecessor models last year.
"We are pleased to receive this acknowledgement for the design of
the new 5 Series," noted Martin Birkmann, product manager - 5
Series and X5. "The awards and the sales success achieved by the
new 5 Series demonstrate the BMW 5 Series remains a design and
technology leader that delivers on the BMW driving experience."
BMW Group In America BMW of North America, LLC has been present in the
United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began
distributing vehicles in 2003. The BMW Group in the United States has
grown to include marketing, sales, and financial service organizations
for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor
Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations
throughout the country. BMW Manufacturing Co., LLC in South Carolina
is part of BMW Group's global manufacturing network and is the
exclusive manufacturing plant for all Z4 roadster and X5 Sports
Activity Vehicles. The BMW Group sales organization is represented in
the U.S. through networks of 340 BMW passenger car centers, 327 BMW
Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US)
Holding Corp., the BMW Group's sales headquarters for North, Central
and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the
Internet at: www.bmwusa.com www.bmwmotorradusa.com www.miniusa.com
www.rolls-roycemotorcars.com # # # Journalist note:
Information about the BMW Group and its products is available to
journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. # # #