MINI BRAND IS TOPS FOR OVERALL SATISFACTION 93% of MINI Owners Completely Satisfied Says AutoPacific's 2004 Vehicle Awards Survey

Woodcliff Lake, NJ - July, 2004...MINI has topped the charts with 93% of
owners "very or completely satisfied" with their MINI overall
according to the latest 2004 AutoPacific Vehicle Satisfaction Award
research. Overall satisfaction is one component of AutoPacific's
Vehicle Satisfaction Awards calculation, where over 44 different
vehicle attributes are evaluated. However, the Overall Satisfaction
ranking is significant as it is a sufficient measure to gauge how
satisfied a buyer is with his or her new vehicle. According to
AutoPacific, MINI excelled in the following areas: image, front seat
roominess, braking, handling gas mileage, instrument layout, controls,
visibility, price, operating costs, resale value and general value.
MINI as a brand wins 17 of 44 categories when compared to other
European brands - a particularly significant statistic considering it
has the lowest median transaction price ($23,000) of all European
brands. MINI is satisfying to owners, particularly on an emotional
level, suggesting a high price doesn't necessarily equate to high
overall satisfaction. "We're very pleased with the results of
AutoPacific's survey," concluded Jack Pitney, Vice President, MINI
USA. "MINI's success in the marketplace has been spectacular
since we introduced the car. Our sales continue to be strong and and
this survey further supports what our customers have already been
telling us through their purchase decisions." MINI offers a
compelling level of product substance with its unique and instantly
recognizable design and razor-sharp reflexes that provides customers
the emotional connection with a fun "motoring" experience.
And MINI offers its options a-la-carte that allow customers to
individualize their MINI unlike anything else on the road.
Additionally, MINI's unique marketing approach incorporates more
non-traditional methods and a "cheeky" irreverence that
continues to resonate with customers. BMW Group In America BMW of North
America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The
BMW Group in the United States has grown to include marketing, sales,
and financial service organizations for the BMW brand, the MINI brand,
and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial
design firm in California; a technology office in Silicon Valley and
various other operations throughout the country. BMW Manufacturing
Co., LLC in South Carolina is part of BMW Group's global manufacturing
network and is the exclusive manufacturing plant for all Z4 roadster
and X5 Sports Activity Vehicles. The BMW Group sales organization is
represented in the U.S. through networks of 340 BMW passenger car
centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle
retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car
dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters
for North, Central and South America, is located in Woodcliff Lake, New
Jersey. Information about BMW Group products is available to consumers
via the Internet at: www.bmwusa.com www.bmwmotorradusa.com
www.miniusa.com www.rolls-roycemotorcars.com # # #
Journalist note: Information about the BMW Group and its products is
available to journalists on-line at the BMW Group PressClub at the
following address: www.press.bmwgroup.com. # # #