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Experience the joys of winter and collect badges - The BMW xDrive Cup to visit four countries
Fri Dec 16 15:27:51 CET 2011 Press Release
Munich. Following last year’s huge success, the BMW xDrive Cup is returning to the Alps with some new highlights. At 13 winter sports venues in Germany, Austria, Italy and Switzerland, winter lovers will have the opportunity to collect “badges” and win exciting prizes.
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BMW Group
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Frank Wienstroth
BMW Group
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Munich. Following last year’s huge success, the BMW xDrive Cup is returning to the Alps with some new highlights. At 13 winter sports venues in Germany, Austria, Italy and Switzerland, winter lovers will have the opportunity to collect “badges” and win exciting prizes. High-ranking travel destinations such as Sölden, Alta Badia, Davos Klosters and Garmisch-Partenkirchen are also on the agenda. During the BMW xDrive Cup, which is organised by BMW Group in joint cooperation with Skiline Media AG, skiers and snowboarders are awarded prizes in a total of six events.
The BMW xDrive course offers all winter lovers the opportunity to experience at first-hand the four-wheel drive system xDrive. Skiers and amateur snowboarders alike will be able to compete against each other on the Giant Slalom especially prepared for the event and, at 10 of the 13 destinations, even post their own personal skiing video online. The purchase of a skiing pass at one of the BMW xDrive Partner skiing areas will be rewarded with a badge. A performance badge will be awarded for each 5,000 metres of altitude covered. Badges can also be collected when using selected slopes at BMW xDrive Cup destinations. Even in bad weather there is something to do: At
www.bmw-xdrive-guide.com people can search for a hidden link to obtain the Webtour Badge.
Participants with at least five badges will take part in the monthly draw for
“K2 LTD. BMW M Design Edition” skis. Participants who have collected at least 15 badges will also take part in the draw for a brand new BMW X1. The person with the most badges at the end of the season can look forward to a one-week BMW Ice Fascination driver training course in Sweden. For further details visit www.bmw-xdrive-cup.com
If you have any queries, please contact:
Corporate Communications
Frank Wienstroth, Communication Business and Finances,
Marketing
Telephone: +49 89 382-23021, fax: +49 89
382-24418
Alexander Bilgeri, Head of Business, Finance and
Sustainability Communication
Telephone: +49 89 382-24544, fax: +49 89 382-24418
Internet: www.press.bmwgroup.com
e-mail: presse@bmw.de
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
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