PressClub Africa, DOM, East Europe · Article.
MINI and John Cooper Works: Journalists can now access information in eBook format for the first time.
Mon Sep 17 00:00:00 CEST 2012 Press Release
Innovative media service from MINI Product Communications – multimedia application for PC and tablet users available online.
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Irmgard Arsenschek
BMW Group
Tel: +49-89-382-26682
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Autor.
Irmgard Arsenschek
BMW Group
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Innovative media service from MINI Product Communications – multimedia application for PC and tablet users available online.
Munich. For more than 50 years, the name John Cooper has been a byword for driving fun amplified by automotive mastery and racing expertise. Now the model range of the John Cooper Works brand, which resides under the MINI umbrella, is being augmented by the first all-wheel-drive top athlete – the MINI John Cooper Works Countryman. MINI is also venturing into new territory in its product communications. To mark the media launch of the MINI John Cooper Works Countryman, press information on the John Cooper Works model portfolio, accessories range, historical background and motor sport involvement is being made available in innovative eBook format for the first time. The multimedia application for PC and tablet users can be accessed online at
http://mini-press.com/john-cooper-works/ .
The John Cooper Works media information is available in English and German, and takes into account the needs of traditional print media as well as the particular requirements of online editors. The layout of the eBook gives users a quick and transparent overview of all the subject areas covered. Texts are backed up by related picture and video files, while a link in each of the model chapters takes you straight to the technical specifications of the vehicle in question. The download function allows journalists to access texts, photos, videos and specification charts at a click. The John Cooper Works media information in eBook format also contains an intelligent search function that displays all the results in a preview window.
All the text, picture and video files compiled for the John Cooper Works eBook have been formatted for use on a PC as well as an Apple iPad. The presentation style is also typically MINI. Historic film material, for example, is framed by a 1960s-look television set, while current video footage appears in a tablet-like display.