PressClub Africa, DOM, East Europe · Article.
The BMW i8 (selected chapters).
Wed Aug 07 00:01:00 CEST 2013 Press Kit
The BMW i brand is synonymous with visionary mobility concepts and a new definition of premium quality that is strongly focused on sustainability. Following the world debut of the first production model, the BMW i3, the BMW Group’s next step will be to extend this revolutionary answer to the future challenges facing personal mobility to the sports car segment. At a driving event at the BMW Group’s Miramas test track in France, the BMW i brand is now presenting a prototype of its second production vehicle, the BMW i8. This plug-in hybrid model is the most progressive sports car of our time, extending the basic BMW i philosophy of sustainability to a new vehicle segment.
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Irmgard Arsenschek
BMW Group
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Author.
Irmgard Arsenschek
BMW Group
Other Languages.
The BMW i brand is synonymous with visionary mobility concepts and a new definition of premium quality that is strongly focused on sustainability. Following the world debut of the first production model, the BMW i3, the BMW Group’s next step will be to extend this revolutionary answer to the future challenges facing personal mobility to the sports car segment. At a driving event at the BMW Group’s Miramas test track in France, the BMW i brand is now presenting a prototype of its second production vehicle, the BMW i8. This plug-in hybrid model is the most progressive sports car of our time, extending the basic BMW i philosophy of sustainability to a new vehicle segment.
Please find attached the full version including the following content:
1. The best of both worlds:
The BMW i8 – powertrain,
lightweight design and driving experience.
2. Technical specifications.