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The history of the BMW Group: 100 years of fascination for mobility.
Thu Mar 03 15:17:13 CET 2016 Press Kit
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On 7 March 2016, BMW Group will be celebrating 100 years of existence as a company. Over this period of time, a small aero-engine manufacturer based in the north of Munich has been transformed into a world-leading premium manufacturer of automobiles and motorcycles, as well as a provider of premium finance and mobility services.
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Irmgard Arsenschek
BMW Group
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Autor.
Irmgard Arsenschek
BMW Group
The history of the BMW Group:
100 years of fascination for mobility.
Table of contents.
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The history of the BMW Group: 100 years of fascination for
mobilty
(Summary) ............................. ..............................................................................................................2 -
Choosing independent pathways:
Creativity and courage for innovative solutions. ............................................................................................................ 10 -
Taking responsibility, mastering challenges:
Powering through highs and lows. ........................................................................................................... 16 -
Benchmarking with the best:
Sports competition as motivation to peak performance. ........................................................................................................... 21 -
The right product at the right time:
Ahead of the trend and into the future. ............................................................................................................26 -
Timeline:
100 facts from 100 years. ............................................................... 30