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By tradition an extra dose of driving pleasure: Production launch of the new Edition models of the BMW 3 Series Sedan and the BMW 3 Series Touring.
Thu Jul 20 11:00:00 CEST 2017 Press Release
Exclusive equipment options for the Edition Sport Line Shadow, the Edition Luxury Line Purity and the Edition M Sport Shadow render the model series, 15 million of which have been sold so far, more attractive than ever.
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Munich. During the next days, production of the new edition models of the most successful series in the history of the company will commence at the BMW Munich plant. Once again, the BMW 3 Series – the epitome of sportiness in the mid-range class for six generations now – will get an extra dose of driving pleasure. This will be guaranteed by the exclusive equipment options offered by the Edition Sport Line Shadow, the Edition Luxury Line Purity and the Edition M Sport Shadow, which are all available both for the BMW 3 Series Sedan and the BMW 3 Series Touring. They optionally underline either the dynamic driving experience or the modern premium appeal offered by both models. More attractive than ever, the BMW 3 Series highlights those characteristic qualities that have been a distinguishing mark of this series for more than 40 years now.
With its brand-typical characteristics, even the very first model generation of the BMW 3 Series managed to inspire a wide target group. Just six years after its debut in the summer of 1975, it replaced its predecessor, the legendary BMW 02, as the biggest selling model in corporate history. In the following generations, the car’s popularity steadily increased, with the BMW 3 Series becoming the world’s most successful premium automobile. To this day, it also continues to hold top position in BMW’s inter-brand statistics. Correspondingly fast, the BMW 3 Series continues its success story: Whereas it used to take 66 months to exceed the threshold of a million sales, the current generation of the BMW 3 Series recently took barely 29 months to reach sales of one million. Meanwhile, more than 15 million BMW 3 Series vehicles have been sold.
The BMW 3 Series: Tailor-made driving pleasure from the very start.
Enhancing every-day traffic situations with brand-typical driving pleasure has been the mission of the BMW 3 Series mission right from the start. When it made its debut in 1975, powerful engines and a sporty suspension setting provided for a balance between driving dynamics and comfort that was unmatched in the segment. Moreover, the driver-oriented BMW 3 Series cockpit of the first generation also had its premiere. The ergonomically optimised positioning of control elements was a further contribution towards the characteristic driving experience. Additional wishes could be fulfilled with high-quality equipment options. The list of these included not only a 5-speed transmission or a 3-speed automatic transmission, but also air conditioning, vent windows, sports seats and four different radio variants.
40 years ago: The six cylinder engine makes its debut in the BMW 3 Series’ segment.
Exactly 40 years ago, the BMW 3 Series strengthened its top position in terms of driving pleasure with the introduction of an exclusive innovation under the bonnet. It was the first vehicle in its class to feature six-cylinder engines. The new straight six-cylinder power units developed especially for the BMW 3 Series delivered 90 kW/122 hp in the BMW 320 launched in the autumn of 1977 and 105 kW/143 hp in the BMW 323 that followed a few months later.
Above all, the BMW 323i with petrol injection, electronic engine management and transistorized ignition rapidly became an everyday athlete. With its high-revving, smooth-running engine, but above all with performance normally only achieved by sports cars, it remained unrivalled over a long period of time.
The new edition models: Expressive interior, exclusive interior ambience.
The new BMW 3 Series edition models can be ordered in addition to the existing equipment lines and in conjunction with all available engines. The BMW 3 Series Sedan (combined fuel consumption: 7.9 – 3.9 l/100 km; combined CO2 emissions: 185 – 102 g/km) and the BMW 3 Series Touring (combined fuel consumption: 7.6 – 4.1 l/100 km; combined CO2 emissions: 176 – 109 g/km), both come with a choice of four petrol and six diesel engines. The offer for both body variants ranges from the exceptionally economical BMW 316d with 85 kW/116 hp to the BMW 340i, the top-of-the-range model with straight six-cylinder engine and 240 kW/326 hp.
The new edition models offer enhanced driving pleasure with their exclusive equipment features for both exterior and interior. The Edition Sport Line Shadow and the Edition M Sport Shadow set unmistakable accents with black inserts for the headlamp assemblies, dark taillight clusters, black surrounds for the BMW kidney grille, black inserts for the lower air intake, Chrome Black exhaust tailpipes and 18-inch light alloy wheels sporting a double-spoke design. In addition, the Edition M Sport Shadow includes the M Sports suspension, the M aerodynamics package and M light alloys. The Edition Luxury Line Purity is recognisable by specific exterior features in satin-finished aluminium, which include the side window surrounds, the air intake inserts, the BMW kidney grille bars and surrounds, the rear bumper cover, exhaust tailpipes and 17-inch alloys.
Sports seats in fabric/leather and interior trim strips in the new variant Dark Aluminium Carbon with Pearlescent Chrome accentuating strips provide for a sophisticated and sporty flair in the interior of the BMW 3 Series Edition Sport Line Shadow. Interior features of the Edition M Sport Shadow comprise leather sports seats with blue contrast stitching and interior trim strips in the variant Dark Aluminium Carbon with Pearlescent Chrome accentuating strips. These features are complemented by the M steering wheel, anthracite roof liner, M doorsill trims and the Driver Experience Control Switch incl. SPORT+ mode, all of which are already included in the range of equipment for the model M Sport. In the interior of the Edition Luxury Line Purity, the leather trim, which is also available in the new colour variant Cognac, and interior trim strips in the precious wood version Fineline light with accentuating strips in Pearlescent Chrome contribute towards the exclusive ambience inside the car. All edition models are equipped with an instrument panel with new, distinctive contrast stitching and an instrument cluster with an extended range of features. Moreover, models of the editions Sport Line Shadow and Luxury Line Purity are fitted with a newly designed sports steering wheel.
LED headlights and LED fog lamps now standard, new options for the driver-oriented cockpit and the body colour Sunset Orange continue with the tradition.
Parallel to the market launch of the new edition models, the range of standard equipment for the BMW 3 Series Sedan and the BMW 3 Series Touring is being complemented by LED headlights and LED fog lamps. The advancement achieved with these exceptionally bright headlamps and the distinctive look of the dark inserts featured on the Edition Sport Line Shadow and the Edition M Sport Shadow are reminiscent of an innovation that was presented 40 years ago. At that time, the new six-cylinder models of the BMW 3 Series were fitted for the first time with double headlamps.
The current version of the driver-oriented cockpit still typical of the BMW 3 Series is the result of consistent further development. The Control Display, which in familiar manner is slightly inclined towards the driver, now depicts the control menus in a tile arrangement with animated graphics in live mode and also features in conjunction with the navigation system Professional a touch screen function. The multifunction instrument display is now available as an additional new feature. Depending on the driver experience mode selected, the driver has a choice of various different digital display options.
Furthermore, with the available range of body colours, the BMW 3 Series demonstrates yet again a sense of tradition. New in the range is Sunset Orange – a contemporary interpretation of the colour which was popular in the 1970s and available for the first generation of the BMW 3 Series initially as Inca Orange and later as Phoenix Orange.
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