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Designed for life in the fast lane. The John Cooper Works Lifestyle Collection 2017.
Mon Aug 28 11:00:00 CEST 2017 Press Release
Munich. MINI is unveiling the John Cooper Works Lifestyle Collection 2017 for the first time at the IAA Cars 2017 in Frankfurt, Germany. The Collection offers a range of textiles, bags, clever everyday items and kids’ gear that bring the inimitable spirit of the race-track, a motor sport mindset and the MINI sub-brand’s distinctive design to daily life.
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Munich. MINI is unveiling the John Cooper Works Lifestyle Collection 2017 for the first time at the IAA Cars 2017 in Frankfurt, Germany. The Collection offers a range of textiles, bags, clever everyday items and kids’ gear that bring the inimitable spirit of the race-track, a motor sport mindset and the MINI sub-brand’s distinctive design to daily life. The John Cooper Works Lifestyle Collection 2017 will be available at www.shop.mini.com and MINI dealers from the mid-September.
Whether you’re heading off on a business trip or taking time out with friends, the bags (incl. sailor’s bags) in the MINI John Cooper Works Collection make ideal travelling companions and guarantee you’ll be stepping out in style on journeys long and short. The JCW Pouch (RRP €35), for example, is ideal for small items, its pair of practical zipped compartments keeping them safely stowed away. And the JCW Duffle Bag (RRP €120) is a go-to solution if more space is the order of the day – for a weekend break, for instance. Numerous extra compartments keep things neat and tidy and a carry strap in familiar John Cooper Works striped design provides the requisite comfort. Another highlight of the Collection for both quick dashes and longer spells away is the JCW Sailor Bag (RRP €180) in classical look. It comes with a separate zipped compartment and a divisible shoulder strap which allows the bag to be carried in a variety of ways. All the luggage items are made from robust, washed-cotton canvas, have a leather base and feature a selection of practical details. Clear, modern lines and judicious use of the John Cooper Works colour scheme – think matt black and accents in white and red – endow the items with sporting character. Variants in a classy green/black combination are also available.
As well as an ample selection of luggage items, the JCW Collection 2017 also offers an array of useful and stylish accessories. The JCW Keyring (RRP €19) in polished stainless steel keeps all the owners’ keys – e.g. for their MINI, house and garage – in one place. And then there is the stylish MINI Rollerball Pen (RRP €12), which makes light work of note-writing. The classy, casino-quality JCW Playing Cards (RRP €49), meanwhile, are protected by a leather case and make for a convivial evening’s entertainment. And the ace up a player’s sleeve (or their credit card, come to that) will find a good home in the black JCW Card Holder (RRP €35) in real Nappa leather. The JCW Multi Tool (RRP €69) also makes a fine impression. This MINI branded Leatherman REV contains 13 tools in all, which means rapid assistance is at hand in every situation. An elegant leather case with high-quality embossed John Cooper Works and MINI logos is supplied with this multi-talented piece of equipment, further sharpening its distinctive John Cooper Works identity. Ready to quench its owner’s thirst is the JCW Water Bottle (RRP €19) made from BPA-free plastic. It fits neatly into any MINI cupholder, can hold 0.7 litres of refreshment and is easy to fill and clean thanks to its super-sized screw-on top.
The new John Cooper Works Collection also offers customers items of clothing in a variety of colours and variants. For example, the red-and-white JCW Logo T-Shirts (RRP €29) for men and women sport a print of the iconic John Cooper Works logo and are a must-have for any John Cooper Works fan. Their relaxed cut and soft cotton fabric make them peerlessly comfortable things to wear. The sporty JCW Logo Cap (RRP €35) with patented Flexfit 110 goes rather well with the T-shirts and also makes a neat accessory for summer-time spins in a MIN Convertible. Speaking of which, no MINI roof should come down without a pair of JCW Aviator Sunglasses (RRP €130) securely in place. Constructed from biodegradable acetate, these stylish shades team scratch-resistant and anti-glare high-quality Zeiss lenses with tri-colour arms. Elsewhere in the Collection, the JCW Stripes T-Shirts (RRP €35) for men and women stir up an evocative soupçon of race feeling. And the JCW Tachymeter Watch (RRP €170), with its swappable straps, stainless steel casing and tachymeter bezel, makes journey times on the road seem like fast laps on the track.
Younger MINI fans can also look forward to something special in the JCW Collection 2017: the JCW Go-Kart (RRP 195 €). Boasting big tyre treads, an adjustable seat, a sports steering wheel, a handbrake and a horn, it gives children aged three and older the chance to experience the brand’s inimitable go-kart feeling at first hand. The Chili Red logo stripes, No. 1 spoiler and robust steel/aluminium chassis with black powder coating likewise help to reproduce the feeling of the race-track.
* All prices are RRPs for the German market.
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