Höher, länger, MINI – mit zusätzlichen sechs Zentimetern Höhe und dreizehn Zentimetern Länge ist der neue MINI Countryman im Vergleich zum Vorgängermodell spürbar gewachsen. Breitere Radkästen, die charakteristische Ausstrahlung und das moderne minimalistische Design mit klar gestalteten Oberflächen erhöhen die Präsenz deutlich.
As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future. Electrified go-kart feeling and an immersive user experience take the MINI DNA to a whole new level.
With its characteristic bonus in terms in functionality and exclusive design features, the edition model of the British brand’s premium small car masters the challenges of urban mobility in particularly stylish fashion.
New edition model of the open-top four-seater provides fresh accentuations with extravagant design and equipment features geared towards individual flair, exuberant vitality and maximum open-air driving fun.
The fifth model generation also kicks off with the MINI 3-door. The new edition of the original is now undergoing its driving dynamics tests in the winter landscapes of Lapland.
60 years ago, a female British racing driver gave the brand its first victory in an international rally. With charismatic edition models, MINI commemorates the start of the British small car’s extraordinary racing career and a courageous foray into a male domain. Premiere on International Women’s Day, market launch in May 2022.
Innovative and 100 per cent digital communication presents the individual vehicle characters in their own virtual world. With visual content in a completely new look, MINI celebrates enthusiasm for driving fun on all channels.
All-wheel drive is an advantage in any traffic situation. But what four driven wheels are really capable of can only be experienced off the beaten track - and on snow. On an excursion with the MINI John Cooper Works Countryman, outstanding power and the ALL4 system provide ideal conditions for enjoying the white landscape in an extremely sporty way.
A glance at history makes it clear why the names of the traditional British brand and the legendary sports car engineer are often mentioned in the same context.
Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset.
Great Britain is full of history that can be experienced. Whether architecture, technology or natural monuments - the home country of the MINI is home to many impressive contemporary witnesses. And the narrow country roads are made for a premium compact sports car like the MINI Cooper S 5-door. But where to start? In the south of the island, for example, in West Sussex.
MINI presents itself as a future-oriented brand that is leading distinctive design into the future, sets positive impulses, combines sustainability with emotions and places people at the heart of its product development.
+++ IAA takes place at the home of the BMW Group for the first time +++ Innovations and new technologies for future mobility +++ Focus on circular economy, sustainability and urban mobility +++
The original in the small car premium segment moves to the next stage of its evolution. With an intensive makeover for the MINI 3-door, the MINI 5-door and the MINI Convertible, the British premium automobile manufacturer confirms the position of the three models as the premium providers of driving fun, expressive design and individual style.
Show premiere for the all-electric MINI Cooper SE – New battery cell technology extends electric range of the MINI Cooper S E Countryman ALL4 plug-in hybrid by 30 per cent – Traditional British brand reflects on its 60-year heritage, presents current model range, new customisation options and the latest accessory and lifestyle products in Hall 11 at the Frankfurt trade fair arena.
With a precisely modified design, an extended selection of innovative equipment features and the latest technology in the areas of operation and connectivity, the new MINI Clubman hones its profile as a stylish individualist in the premium compact segment.
MINI celebrates its milestone anniversary with the MINI 60 Years Lifestyle Collection.
British premium automobile manufacturer presents an exclusive design model to mark the 60th anniversary of the brand along with the MINI John Cooper Works, now fitted with a petrol engine particulate filter.
MINI celebrates the brand’s 60th anniversary with an exclusive design model – Specific design features for the exterior and interior emphasise the authentic background and agile character of the original in the small car segment – Special edition as MINI 3 Door and MINI 5 Door, each available in four engine variants.
A/D/O, the creative space in Greenpoint, Brooklyn by MINI dedicated to exploring the future of design, is pleased to reveal “Spirit of the City“ – a site-specific installation by London-based United Visual Artists (UVA). Spirit of the City probes the physical and emotional response individuals experience when navigating urban environments.
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