PressClub Italia · Article.
Passion in porcelain for the Concorso d’Eleganza Villa d’ Este.
Fri May 25 14:00:00 CEST 2012 Comunicati Stampa
BMW Group DesignworksUSA and the Porzellan Manufaktur Nymphenburg design new trophies for classic automobiles / Porcelain sculptures pay homage to outstanding aesthetics.
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Patrizia Venturini
BMW Group
Tel: +39-02-51610-894
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Munich/Cernobbio, 25 May. What form does passion
take? How does one combine automotive tradition and a vision into a
single sculpture? The answer to this question will be provided at
Lake Como between 25 and 27 May by two partners commissioned by the
BMW Group with the design of the new trophies for the Concorso
d’Eleganza Villa d’ Este: The BMW Group subsidiary DesignworksUSA
and the Porzellan Manufaktur Nymphenburg.
The event, which dates back to the year 1929, is one of the most
significant in the world of classic automobiles. The spirit of the
Villa d’Este is characterised by the timelessly beautiful cars, but
above all also by the passion of their owners who preserve the
elegance of their vehicles through their love of classic automotive
aesthetics, of the materials, quality and authenticity. In order to
reflect this spirit in the form of a trophy, the BMW Group chose two
partners sharing a passion for design, originality and craftsmanship:
The BMW Group subsidiary DesignworksUSA was commissioned with the new
design of the trophies for the Concorso d’Eleganza. The coveted
prizes are manufactured purely by hand at the company’s studios and
in the master workshops of the Porzellan Manufaktur Nymphenburg. The
result is a vivid sculpture of passion.
DesignworksUSA is the global design think tank of the BMW Group.
Design consultants carry out assignments for international clients
from various different industrial sectors and look back on a long
history of cooperation with all of its parent company’s brands.
Hence, the creative consultants are well acquainted with the design
history, design philosophy and the spirit of the BMW brand. Bringing
these into sculptural form was a particularly honourable assignment
for the studio.
Even today, all porcelain manufactured at the Porzellan
Manufaktur Nymphenburg, which was founded in the year 1747, is still
completely handmade, using techniques passed on and preserved from
generation to generation. The porcelain manufactory’s philosophy
complements the concept of the Concorso d’Eleganza perfectly. This
mutual spirit was captured by the designers and brought into form
for BMW through their knowledge of flawless automotive design vocabulary.
The design of the trophy symbolises the elegant styling of
vehicles of the last century in an up to date interpretation. It
exhibits an artfully layered entity comprising porcelain elements,
with a silhouette rising from a horizontal stand. The upper section
of the stylised silhouette of an automobile symbolises the roofline,
the lower section the window line, and the lowermost section the
wings. The design epitomises subtlety, precision and automotive
passion. It embodies the spirit of the Concorso d’Eleganza, pays
homage both to the tradition and the future of BMW design, enabling
the winners to preserve the authentic Villa d’ Este experience for
all time.
The Concorso d’Eleganza will take place from 25 to 27 May on
the grounds of the Grand Hotel Villa d’ Este near Cernobbio located
at the most south westerly point of Lake Como. Over a period of two
days, the trophies will be awarded in various categories to the best
of around 50 exclusive models (built between the nineteen twenties
and the nineteen seventies) from eleven countries.
For further information please visit: http://www.concorsodeleganzavilladeste.com
About DesignworksUSA:
DesignworksUSA is a BMW Group subsidiary and a design studio operating worldwide with a focus on transportation and product design as well as strategic design consultation. DesignworksUSA is a source of stimulus for its parent company, the BMW Group. The studio realises a major part of its projects for international companies in diverse sectors outside of the automotive industry. As a result, DesignworksUSA is able to fulfil its task of inspiring and challenging BMW Group designer teams with external viewpoints and new approaches. The customer portfolio includes business enterprises such as Hewlett Packard, Microsoft, Siemens, Boeing Business Jets, Dassault, Sennheiser, Coca Cola and Neil Pryde. In the year 2010, DesignworksUSA was awarded the title “Most Innovative Company in Design” by the American economics magazine “Fast Company”. www.designworksusa.com
About Porzellan Manufaktur Nymphenburg
NYMPHENBURG is the porcelain manufactory of the Bavarian crown. The
noble art of porcelain making has been cultivated here since its
founding in 1747. Even now, manu factum means what it always did in
Nymphenburg – completely handmade porcelain, using techniques passed
on and preserved from generation to generation. This is the only way
to assure the unrivalled fineness, subtlety and brilliance of
porcelain that Nymphenburg’s global reputation is based on. The
manufactory’s master workshops produce avant-garde designs from four
centuries, created right up to the present day by the most
distinguished artists, designers and architects of their day.
In the event of enquiries please contact:
For further information please contact:
Birgit Pucklitzsch, Communications, BMW Group DesignworksUSA
Tel: +49 89 548 49361, Fax: +49 895 484 9399
E-mail: birgit.pucklitzsch@designworksUSA.com
Karin Elvers, Lifestyle and Design Communications BMW Group
Tel.: +49 89 382 23742, Fax: +49 89 382 20626
E-Mail: Karin.Elvers@bmw.de
Manfred Grunert, Technology Communications, Spokesperson Heritage and BMW Driving Experience
Tel: +49 89 382 27797, Fax: +49 89 382 28567
Email: Manfred.Grunert@bmw.de
Internet: www.press.bmwgroup.com