PressClub Italia · Article.
The Pure&Crafted Festival presented by BMW Motorrad celebrated a successful debut in a sold out “Postbahnhof” in Berlin.
Mon Aug 31 20:03:00 CEST 2015 Comunicati Stampa
On August 28th and 29th, the “Postbahnhof” grounds in Berlin were turned over entirely to music, motorcycles and new heritage lifestyle. 7,000 visitors catered for a sold out venue and celebrated with stirring music, fascinating custom bikes and colourful market-place atmosphere in perfect late summer temperatures.
Munich.
On August 28th and 29th, the “Postbahnhof” grounds in Berlin
were turned over entirely to music, motorcycles and new heritage
lifestyle.
7,000 visitors catered for a sold out venue and
celebrated with stirring music, fascinating custom bikes and
colourful market-place atmosphere in perfect late summer temperatures.
The Pure&Crafted Festival demonstrated that it is
possible to combine these areas of interest in a contemporary style
without drawing on the classic biker festival clichés. "From our
point of view, the first Pure&Crafted Festival was a resounding
success. Motorcycles, music and New Heritage – the concept worked well
and the various themes created a perfect blend. We congratulate Tim
Meier and the entire Gemeinsame Sache team on a successful
event," said Ralf Rodepeter, Head of Marketing BMW Motorrad.
The attendance figure of 7,000 visitors was proof of the
experiment's success. Everyone enjoyed inspiring music on the main
stage by hard-core icons such as Refused, including impassioned
performances by The Hives and rock’n’roll trio Kitty, Daisy &
Lewis. On the club stage it was bands like Allah-Las, Friska Viljor
and Talisco that put smiles on the faces of festival visitors.
"With our band bookings we achieved a perfect balance between
established and emerging artists, making the Pure&Crafted Festival
a progressive, contemporary event, perfectly embedded in the overall
concept and far removed from conventional clichés," said Tim
Meier, Director Agency Business Gemeinsame Sache.
The setting was ideal: amid the expansive urban marketplace
against the backdrop of Berlin's red-brick Postbahnhof with its huge
halls, situated in between the railway tracks and the river Spree a
very special atmosphere was created. Without having to revive any
obsolete stereotypes, the two days provided a perfect example of how
motorcycle culture and music can harmonise in contemporary style.
In front of the Postbahnhof, the Wheels Area gave visitors the
opportunity to explore the art of customisation with 15 hand-picked
exhibitors and customer workshops such as Berham Customs, Blitz
Motorcycles and Nagel Motors.
The crowning highlight of the Pure&Crafted Festival was the
Motodrom - the oldest motorcycle wall-of-death show in the world. Back
in Berlin for the first time in 82 years, it thrilled young and old
alike.
Meanwhile the time-honoured Postbahnhof packaging hall with its
striking steel structure was transformed into a general store. Over
excellent gin and tonics and fine street cuisine, visitors became
absorbed in conversation on fine craftsmanship, pin-striping and
lifestyles - and there was indeed beard styling, too: in other words,
New Heritage was actively embraced just as the festival intended.
The two days were rounded off with a prize draw for the
Pure&Crafted Festival bike on Saturday evening. The main sponsor
and initiator BMW Motorrad sent one happy festival visitor home on a
brand-new BMW R nineT customized by Urban Motor.