PressClub Italia · Article.
MINI TAKES THE STATES 2018: MINI fans in East and West head out on a rally of driving fun across the USA.
Mon Jul 16 11:35:37 CEST 2018 Comunicati Stampa
Kick-off in Orlando/Florida and Portland/Oregon – seventh edition of the cross country rally takes the US MINI community to its destination in Keystone/Colorado on two routes for the first time – thousands of MINI fans take part in the unique driving fun event and the charity campaign on their joint trip across the United States of America.
Cristiana Raffaella Lattuada
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Munich/Orlando/Portland. A two-fold start signal will
launch the popular MINI TAKES THE STATES 2018 rally event today in two
US cities. For the seventh edition of the cross country rally for
owners and fans of the British premium models, the MINI community will
drive to their joint destination on two routes for the first time. In
the East the participants will start off from the holiday and leisure
destination of Orlando/Florida. In the West, MINI enthusiasts will
head off from Portland, the largest city in the state of Oregon. The
participants from East and West will meet up exactly one week later.
In Keystone, around 120 kilometres west of Denver/Colorado, the
rally’s closing event will take place on 21 and 22 July 2018.
MINI TAKES THE STATES is carried out every two years and expresses the close ties between the MINI brand and the US fans of the British premium small and compact models. In 2016 more than 4 000 MINI drivers lined up at the start to at least one stage of the rally across the United States. More than 900 even travelled the entire distance of around 4 400 miles, equivalent to more than 7 000 kilometres.
This year, once again, thousands of MINI fans are expected and they can use two different routes this time. Both MINI TAKES THE STATES 2018 routes cover the same distance of around 2 515 miles (approx. 4 000 kilometres). The individual stages are between 200 and 460 miles long and lead through beautiful and interesting natural landscapes on carefully selected roads. Stop-overs in major cities along the tour allow other participants to join the convoy. From Orlando, the MINI Community first heads for Tallahassee and from there to the ski resort of Keystone via New Orleans, Dallas, Oklahoma City and Dodge City. The route from the West takes drivers to the Rocky Mountains via Sacramento, Los Angeles, Flagstaff and Santa Fe and other cities.
Apart from the fun social experience and the public declaration of commitment to the world of MINI driving fun, MINI TAKES THE STATES is above all also a charity event. A portion of the start fee and donations collected along the course of the rally, benefit a social project. All proceed will once again go to the Feeding America aid organisation. In 2016, the MINI TAKES THE STATES earnings financed more than 1.3 million meals for people in need in different parts of the United States.
In case of queries please contact:
Cristiana Raffaella Lattuada
MINI PR & Communication Coordinator
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.