BMW Group DesignworksUSA creates a fascinating vision for innovative travel.

Development project commissioned by Boeing Business Jets:
Three-dimensional design concept unleashes a new era in the interior
design of long range aircraft. Unlimited freedom, luxurious mobility,
unparalleled exclusivity - thanks to the interior design concept
developed by BMW Group DesignworksUSA for a Boeing 787 Dreamliner,
individual travel could soon take on a new dimension. The global design
consultancy, which is based in Los Angeles, Munich, and Singapore and is
a subsidiary company of the BMW Group, has with its conceptual design
commissioned by Boeing Business Jets once again demonstrated its
innovative expertise in the field of transportation design. The
long-haul aircraft interior design developed by BMW Group
DesignworksUSA forges a unique link between diversity and modern luxury
tailor-made to individual requirements. Thanks to the innovative
three-dimensional concept for the interior space, the dream of flying
has achieved new levels in terms of exclusivity. For its - still
fictitious - owner, the jet would become a place for inspiration and
self-realization. Boeing Business Jets used the concept developed by
BMW Group DesignworksUSA as a marketing tool to draw potential clients'
attention to the benefits of its fleet of wide-bodied aircraft
comprising the models 777, 787 Dreamliner and 747-800. Consequently,
the design proposals were permitted to deliberately extend beyond
traditional regulated limitations. People who regard the world as
their home have specific demands on the style of their environments.
They aspire to express their individuality even when travelling. As a
result of this unique interior design conceived for approximately 19
passengers, the Boeing 787 Dreamliner is transformed into a superlative
mobile working and living space. The designers have given special
consideration to the needs of highly discerning travellers to whom an
aircraft is not solely a means of transport, but also a place to live
and express their own individual personality. The ideal daily routine
in which office duties, caring for guests, relaxing, and recuperating
prior to starting another busy day and after landing at a destination
were key design objectives. The concept for the Boeing Business Jet
developed by BMW Group DesignworksUSA does not merely provide an office
featuring state-of-the-art communication technology. Over and above the
concept includes an exclusive leisure environment created for the
international business traveller to rejuvenate and enjoy some quiet
time. From the desk the traveller's eyes may wander through the electro
chromatic glass enabling a glance throughout the main lounge with the
cocktail bar in the foreground. A fully equipped gourmet kitchen and a
big-screen theatre are also at his or her disposal. An elegantly
furnished master suite is available for the owners usage and there is
two spacious guest suites for fellow passengers. A fitness centre,
sauna and wellness facilities are located on the lower level of the
passenger area. The concept developed by BMW Group DesignworksUSA also
provides enhanced mobility. A section of the cargo hold is reserved for
vehicle transportation. As a result, no matter where in the world the
Boeing 787 should land for a stopover, seamless transition to mobility
on the road is guaranteed. The basis of the concept implemented by BMW
Group DesignworksUSA was the vision of combining individual lifestyle
with the unlimited freedom of travelling. This included the key factor
comprising the endless possibilities reflected in the interior space.
Thanks to a three-dimensional design concept that replaces the
traditional structure normally found in conventional aircraft, lateral
usage of space is complemented by a multi level vertical experience
giving Boeing 787 conceived by BMW Group DesignworksUSA a predominantly
open-spaced atmosphere in which even longer flights become a
stimulating experience. With vertical lines and a high degree of
transparency - right down to a glass floor that provides a view onto
the vehicles parked in the cargo hold below - an environment
characterized by unlimited possibilities has been created. With the
partitioning of the cabin into different horizontal levels, an entirely
new dimension in travel has been achieved. Through the inclusion of
part of the cargo hold, it was possible to increase the space occupied
by passengers during their stay on board. The result is a feeling of
spaciousness far superior to the conditions that prevail on
conventional commercial aircraft. This is enhanced by elegant and
distinctively designed fittings featuring bright, high-grade materials,
state-of-the-art technology and architecturally sophisticated details.
Travelling on board an aircraft boasting such a design would no longer
be simply a phase on the way to a certain destination, but an
experience during which all senses are activated. By rendering this
means of transport itself the center of daily routine, the designers
have lifted the barriers between travelling and arriving at a
destination. BMW Group DesignworksUSA has made a name for itself
internationally not only through the creation of innovative concepts
for the transportation and automotive sector. The BMW Group subsidiary
has at its disposal diverse and cross-functional expertise in the field
of design strategy, design research, brand communications, color and
materials, product development, 3D modelling, and engineering. Parallel
to its activities for the BMW Group, the global design team produces
work for a large number of well-known clients working in the field of
transportation, consumer electronics, IT, medical, consumer packaged
goods, and lifestyle . When developing and implementing design
concepts, priority is given not only to the strengthening of long-term
brand values, but above all to the understanding of the desires and
needs of consumers.