• Breast cancer survivor Charlene Koh launches the campaign with a powerful story of resilience, self-expression and choosing joy. • MINI owners invited to share the stories that make their MINI unmistakably theirs.
An immersive Orchard Road pop-up offers a first look at the creative partnership through interactive experiences, design showcases and exclusive rewards.
+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.
No matter what happens, BMW is there for its customers. Always. This is also the message conveyed by the new BMW Customer Service annual campaign. This year’s short film, titled “The Thief”, features a marriage proposal, a thief and an exciting chase.
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ANNUAL GENERAL MEETING.
Munich, 13 May 2026. Watch the webcast of the public session of the 106th Annual General Meeting of BMW AG.
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