PressClub Asia · Article.
The new BMW 7 Series.
Mon Oct 06 12:30:00 CEST 2008 Press Kit
Top standards and demands newly defined: Introducing the fifth generation of the BMW 7 Series Luxury Saloon, the world's most successful manufacturer of premium cars is setting the benchmark once again, proving how sheer driving pleasure and the pleasure of exclusive generosity may be perfectly combined in the ultimate symbiosis.
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Cindy Chia
BMW Group
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Fax: +65-6838-9611
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Author.
Cindy Chia
BMW Group
Description in Brief. 5 The Most Innovative Rendition of Luxury and
Dynamic Performance. The New BMW 7 Series. (Short Version) 7 Design:
Natural Presence, Superior Sportiness, Precise Elegance. 49 Driving
Experience: The Comfortable Way to Greater Dynamism. 75 Control
Concept and Driver Assistance: Absolute Supremacy Wherever You Go. 95
Drivetrain: Concentrated Power in Fascinating Diversity. 129 BMW
EfficientDynamics in the New BMW 7 Series: Leading the Way. 151 Body
and Safety: Lower Weight, Optimised Protection. 165 Features and
Equipment: Individual Style in the Luxury Class. 177 BMW
ConnectedDrive: A Complete Network for Extra Safety and Comfort. 203
Production: Efficient Production Meets Precise Craftsmanship. 219
History: Moving to the Top with Elegance and Dynamism. 231
Specifications. 261 Power and Tourque Diagrams. 269 Exterior and
Interior Dimensions. 271 Legend 278 Top standards and demands newly
defined: Introducing the fifth generation of the BMW 7 Series Luxury
Saloon, the world's most successful manufacturer of premium cars is
setting the benchmark once again, proving how sheer driving pleasure
and the pleasure of exclusive generosity may be perfectly combined in
the ultimate symbiosis. The new BMW 7 Series is the result of
perfection in design and supreme engineering on the drivetrain, on the
chassis, in terms of safety systems, driver assistance, and comfort.
And at the same time the sophisticated but very modern interior proves
that both driving and riding in the new BMW 7 Series is a truly
impressive experience the driver and all passengers will enjoy at all
times. The high-performance and outstandingly efficient engines as
well as the suspension technology of the new BMW 7 Series are both
quite unique in the luxury saloon segment. Two petrol engines with Twin
Turbo technology and High Precision Injection - the 300 kW/407 hp V8 in
the top-of-the-range BMW 750i and the 240 kW/326 hp straight-six in the
new BMW 740i - as well as a newly developed straight-six diesel with
common-rail fuel injection, piezo-injectors and an aluminium crankcase
with maximum output of 180 kW/245 hp in the new BMW 730d are available
right from the start upon the introduction of the car. All power units
offer the highest standard of efficiency in their respective class and
comply in full with the EU 5 emission standard. The new BMW 7 Series
comes as standard with Dynamic Damper Control including Dynamic Driving
Control operated by the touch of a button on the centre console.
Important options are the Integral Active Steering together with rear
axle steering as a function of driving conditions (a technology
absolutely unique the world over), as well as Dynamic Drive anti-roll
stability. The new BMW 7 Series also introduces the new generation of
BMW's trendsetting iDrive control system. A newly developed Controller
with direct selection buttons and a high-resolution 10.2-inch Control
Display facilitate intuitive management, control and activation of
numerous functions. BMW's new iDrive also offers ideal conditions for
unrestricted use of the internet in the car offered by BMW as the
world's first manufacturer in the context of BMW ConnectedDrive. The
clear structure of the cockpit dominated by the instrument cluster in
innovative black panel technology gives the driver absolute supremacy
and unrestricted control of his car at all times. The driver assistance
systems featured for the first time in the new BMW 7 Series and
exclusive the world over include BMW's new Night Vision with detection
of individual persons, a camera-based Speed Limit Indicator, Lane
Change Warning and Cruise Control with Stop & Go, an active Brake
Assistant and a proximity warning function when approaching another
vehicle from behind. Both the "regular" and the
long-wheelbase versions of BMW's new Luxury Saloon - with the latter
available right from the start in the guise of the BMW 750Li and the
BMW 740Li - come with the longest wheelbase in their segment. In
practice, this means particularly generous space and roominess within
the car. A wide range of lightweight features - including the doors,
roof, engine compartment lid, side panels and the engine crankcase made
of aluminium - enhance both the efficiency and the agility of the new
BMW 7 Series. And through its comprehensive safety concept alone, BMW's
new Luxury Saloon guarantees maximum occupant safety in all conceivable
types of collision.