Change at the helm of BMW Asia.

SINGAPORE. From 1st December 2008, Mr. Johannes Seibert will take over
as the Managing Director of BMW Asia Pte Ltd in Singapore, the regional
office of the BMW Group in Asia. At the same time, Mr. Roland Krueger,
who has been steering the BMW Asia office since 2004, will be appointed
as the President of BMW Japan to succeed Mr. Jesus Cordoba. Mr. Cordoba
will be retiring by the end of this year. Mr. Seibert is currently the
head of the sales region in East Germany located in Berlin. He will
bring with him vast international experience from his previous
appointments as Managing Director of the Regional Office in Panama and
President of BMW Mexico. Announcing the change, Dr. Kay Segler, Senior
Vice-President of BMW Group Importer Markets, said, "We are
pleased to appoint Mr. Seibert as the new Managing Director of BMW
Asia. His previous experience as the head of a regional office, as well
as a sales subsidiary, makes him the ideal candidate to head BMW
Asia". "I would like to thank Mr. Krueger for his
contributions to BMW Asia. Over the last four and a half years, he has
contributed significantly to the growth of the regional markets here
and expanded the functions of the regional headquarters of the BMW
Group in Singapore". Under the helm of Mr. Krueger during his four
and a half years tenure in BMW Asia, the BMW Group in Singapore has
grown BMW and MINI brand sales by an impressive 74%, making it the most
successful premium automotive company in the market for the past four
consecutive years. With 4,008 BMW and MINI vehicles sold in 2007, the
BMW Group grew by 3.9% from the previous year. The BMW 7 Series,
flagship model of BMW vehicles, became the top selling model in its
class in 2005. It was used as the official limousine to transport world
leaders during the International Monetary Fund and World Bank meetings
held here in September 2006, as well as the 41st ASEAN Ministerial
Meetings and 40th ASEAN Economic Ministers Meetings this year. Other
significant contributions that Mr. Krueger has made included overseeing
the building and design of the award-winning three-storey, multi-million
dollar MINI Habitat, the first MINI centre in Asia to meet latest BMW
Group showroom display standards, and the brand new, state-of-the-art
BMW facility in Singapore at 303 Alexandra Road. About BMW Group Asia
BMW Group Asia in Singapore is the regional hub of the Group in
Southeast Asia. Established in 1985, it has two major roles. The first
is market responsibility for Southeast Asia, with the management of the
BMW Group subsidiaries in Singapore, Indonesia and the Philippines as
well as all importers in the Asia-Pacific region. Second, the office
in Singapore is the regional base for key corporate functions like
purchasing, corporate audit, corporate security, corporate sales,
direct sales and special vehicles, as well as corporate affairs. In
2006, the regional office added new corporate capabilities to its
portfolio: the Asia-Pacific Treasury Centre (one of three BMW Treasury
Centres worldwide), the Asian studio for BMW DesignworksUSA, a
strategic design consultancy within the BMW Group and BMW Group
Financial Services. In addition, the BMW Group also established an
Asia-Pacific regional office for Rolls-Royce cars in Singapore. Since
January 1st 2003, the Rolls-Royce brand has been part of the BMW Group,
which presents itself with three brands: BMW, MINI, and Rolls-Royce.