BMW top in Corporate Reputation

BMW voted first in luxury automobile brand and came in second for
quality. BMW has the best corporate reputation among all multinational
companies operating in Asia, according to a newly released survey
conducted by the Wall Street Journal Asia on the region's 200
most-admired companies. "BMW is the brand younger professionals,
celebrities and 'new money' aspire to in most Asian countries",
said Mr Ashvin Chotai of Intelligence Automotive Asia in the Wall
Street Journal Asia report. "BMW has stuck to its core values and
engineering excellence and its culture hasn't been diluted by mergers
and acquisitions", he added. The company was also the top-ranked
car company in the quality attribute according to readers of the Wall
Street Journal Asia. Across all industries, BMW came in second in the
quality ranking, closely behind a non-automotive company. Mr Roland
Krueger, managing director of BMW Asia Pte Ltd said, "We are
delighted and honoured to see this result. It is proof that our products
and services exceed the expectations of our customers. We will continue
to strive to ensure that all customer touch-points befit the premium
brand image of our brand and products. For example, 'Performance
Centre', our newly opened flagship BMW facility in Singapore, sets the
benchmark as the most advanced and customer-centric hub for any
automotive brand in the region". Across all five measured
attributes (corporate reputation, quality, financial reputation,
long-term vision and innovation), BMW was ranked 6th among all
companies. The survey was published in the Journal's 'Asia's 200 Most
Admired Companies' report, which studies Asia's top companies in 12
Asia Pacific countries, as well as the top 80 multinational companies
doing business in the region. It is the most detailed performance
review of Asia's leading companies.