PressClub Asia · Article.
BMW Group delivers 1.32 million vehicles by end of November
Fri Dec 05 10:00:00 CET 2008 Press Release
Continued market downturn results in significant decline this month +++ MINI sales still growing strongly in the U.S. +++ 100,000 BMW 6 Series delivered +++
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BMW Group
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Author.
Cindy Chia
BMW Group
Continued market downturn results in significant decline this month MINI
sales still growing strongly in the U.S. 100,000 BMW 6 Series delivered
Munich. The BMW Group delivered 1,323,572 (prev.yr.: 1,347,957 / -1.8%)
BMW, MINI and Rolls-Royce brand automobiles to customers between
January and November 2008. The BMW Group was able to expand its market
position in the premium segment over the first eleven months of the
year, despite the downward trend. As the market downturn resulting from
the global financial and economic crisis grew worse, sales in November
decreased by 25.4% (96,570 units / prev.yr.: 129,459). Ian Robertson,
Member of the Board of Management of BMW AG, responsible for Sales and
Marketing: "Global automotive market demand fell once again in
November. However, during the period to the end of November the BMW
Group performed better than the overall premium segment and has
increased its market share in the segment. In addition two of our three
premium brands - MINI and Rolls-Royce - continue their growth over the
2007 sales results. The MINI brand is still the world's fastest-growing
premium brand." BMW recorded a 26.2% decrease in deliveries
(81,357 / prev.yr.: 110,246) in November. Nonetheless, the market
launch of the new BMW 7 Series, which has been available since
mid-November, was a major success: In the first two weeks of sales, 677
vehicles were delivered. Ian Robertson: "The new 7 Series raises
the bar in the luxury automobile segment. Customers and automobile
experts alike have been impressed by the BMW 730d's class beating fuel
consumption of just 7.2 Liter/100 km." Five years after its market
launch, the hundred thousandth BMW 6 Series was also delivered in
November. For the year to the end of November global sales of BMW brand
vehicles totalled 1,105,112 units (-3.5% / prev.yr.: 1,145,061). Faced
with ongoing consumer reticence in key sales markets, the MINI brand
also delivered 20.8% fewer vehicles in the month under review than the
previous year (15,103 / prev.yr.: 19,078). This is mainly due to the
model change in the MINI Convertible, which ceased production in
August. In November 2007, 1,829 units of the MINI Convertible had been
delivered. The new MINI Convertible will be launched in late March
2009. Preparations for the production change-over at the MINI plant in
Oxford are well advanced. However, in November, MINI was still ahead of
the field in the United States, where the brand climbed 43.1% to reach
a total of 4,545 (prev.yr.: 3,177) vehicles sold. Globally, MINI grew
7.6% between January and November 2008 compared to the previous year to
217,405 (prev.yr.: 202,075) cars. Rolls-Royce sales figures were 18.5%
lower (110 vehicles / prev.yr.: 135) in November. However, for the year
to the end of November, sales of Rolls-Royce motor cars made
substantial gains. In the first eleven months of the year 1,055
vehicles were delivered (+28.5% / prev.yr.: 821), thus already exceeding
the record 1,010 deliveries achieved in 2007. Market conditions also
remain challenging for the Motorcycle segment. Deliveries in November
were 3.5% lower than the previous year (prev.yr.: 5,980) at 5,773
units. 94,237 motorcycles were delivered to customers (prev.yr.: 95,663
/ -1.5%) in the period to the end of November. BMW Group sales in/up to
November 2008 at a glance In Nov. 2008 Comp. with previous year Up to
and incl. Nov. 2008 Comp. with previous year BMW Group Automobiles
96,570 -25.4% 1,323,572 -1.8% BMW 81,357 -26.2% 1,105,112 -3.5% MINI
15,103 -20.8% 217,405 +7.6% Rolls-Royce 110 -18.5% 1,055 +28.5% BMW
Motorcycles 5,773 -3.5% 94,237 -1.5% If you have any queries, please
contact: Corporate and Governmental Affairs Markus Sagemann, Business
Communications Telephone: +49 89 382-68796, Fax: +49 89 382-24418 Marc
Hassinger, Business and Finance Communications Telephone: +49 89
382-23362, Fax: +49 89 382-24418 Media website:
www.press.bmwgroup.com, E-mail: presse@bmwgroup.com