PressClub Asia · Article.
BMW M GmbH on stable growth course: Sales as of November 2008 more than 50 per cent over last year's comparative period.
Wed Dec 17 08:00:00 CET 2008 Press Release
In the second half of the business year 2008, BMW M GmbH continues to hold a stable growth course. The significant increase in sales as compared to last year have resulted in 22,340 vehicles being sold worldwide as of November 2008.
Press Contact.
Cindy Chia
BMW Group
Tel: +65-6838-9629
Fax: +65-6838-9611
send an e-mail
Author.
Cindy Chia
BMW Group
Munich. In the second half of the business year 2008, BMW M GmbH
continues to hold a stable growth course. The significant increase in
sales as compared to last year have resulted in 22,340 vehicles being
sold worldwide as of November 2008. This means that BMW M GmbH has
exceeded the previous year's equivalent figures (14,092 units) by over
50 per cent. A major contribution to this was the success of the new
BMW M3, which has shown continuously increasing sales figures since its
market launch and which is now offered in three body variations. With
its attractive product range and worldwide presence, BMW M GmbH has
succeeded in increasing its sales figures and market share despite the
current difficulties in the market environment. As long ago as August
2008 the worldwide sales figures of BMW M GmbH reached a figure of over
16,150 units, thus surpassing the total figure of last year (16,128
units) early on. In the months that followed, this positive development
actually continued. In November 2008 alone some 1,900 BMW M automobiles
were delivered. "The fact that our dealers were able to supply
significantly more vehicles than the average of the last nine months
even in such dramatic times for the world economy demonstrates the
fascination and attraction which BMW M automobiles exercise on our
customers," explains Ludwig Willisch, President of BMW M GmbH. The
unique driving experience offered by a BMW M model is still a
persuasive factor for customers who wish to express a passion for top
performance in the choice of their vehicle. As usual, the final figures
for total sales in 2008 will not be available until the annual report
has been completed. Nonetheless, the currently available figures
suggest that 2008 will be one of the most successful years for BMW M
GmbH in its 30-year history of vehicle production. Worldwide it was
especially the new BMW M3 which caused a sensation during the course of
2008. The high-performance sports car sold almost twice as well in its
first year of production than its predecessor model within the same
period. The penetration of additional target groups and the associated
increase in sales figures was in part due to the extended model
variety. In addition to the BMW M3 Coupé, the BMW M3 Convertible
and the BMW M3 Sedan have been on offer since spring 2008. All in all,
BMW M GmbH offers seven current models. The portfolio ranges from the
three body types of the BMW M3, the BMW M5 Sedan and the BMW M5 Touring
through to the models of the BMW M6 Coupé and BMW M6 Convertible.