BMW X6 wins "Off Road" magazine reader survey.

Munich. Outstanding driving dynamics and unique design made the BMW X6
the clear favourite of the "Off Road" specialist magazine
readership. Winning by a clear margin, the first Sports Activity Coupe
in the world scored top marks in the "Four by Four of the Year
2009" competition's "Crossover" category. The finishing
touches to the BMW X models' success story were added when the BMW X5
was selected third in the "Luxury SUV" category. The
excellent score that BMW X models achieved during the "Off
Road" reader survey is a reflection of the undiminished attraction
of BMW X models and proves the successful reinterpretation of their
most important features in the context of a completely new vehicle
segment. The superior driving dynamics of the winning Sports Activity
Coupe BMW X6 are underlined by the model's coupe-like line arrangement
and powerful stance, which made their presence felt from the first.
The new vehicle concept is closely connected with a unique driving
experience. Dynamic Performance Control, introduced with the BMW X6,
carries out the variable distribution of drive power between the front
and rear wheels not only by means of the electronically controlled BMW
xDrive all-wheel-drive but also between both rear wheels, thus
consistently adjusting to driving conditions at all times and in all
situations. Attributes such as agility, steering precision, stability
and traction are raised to new dimensions. Due to its modern drive
technology, which includes the integration of extensive BMW
EfficientDynamics technology, the BMW X6 also meets the requirements for
reduced consumption and emission rates. An EU test cycle showed an
average fuel consumption of 8.2 litres for 100 kilometres. With this
result, the 173 kW/235 hp BMW X6 xDrive30d has achieved an efficiency
that until quite recently would have been regarded as inconceivable for
its category and performance class. Exactly ten years ago, the German
manufacturer of premium cars laid down the foundations of the BMW X
models' success by launching the predecessor of the current BMW X5 -
the first Sports Activity Vehicle. The BMW X5 with its unique
combination of sporting on-road characteristics and confident off-road
traction defined new standards. Its predecessor boosted the
attractiveness of the Sports Activity Vehicle concept not just in terms
of dynamic driving but also with the combination of luxurious appeal
with high functionality in the interior and the exemplary efficiency of
its drive technology. Accolades awarded by the "Off Road"
specialist magazine rate high among manufacturers of all-wheel drive
cars. They are based on the assessment of a readership whose
substantial expertise and strong affinity to and fascination for
off-road driving is on a par with that of the magazine's highly
competent and experienced editorial team. Last year, "Off
Road" magazine celebrated its thirtieth anniversary. The
magazine's highly qualified readership has been taking part in the
annual selection of the most popular off-road vehicles in the German
market since 1982. The current success in the "Off Road"
reader survey is yet another achievement in a series of awards won by
BMW X models in the recent past. Sales figures in this segment are
another indicator of the sustained success of BMW X models. Ten years
after the launch of the BMW X5, more than 1.3 million BMW X models have
been sold, more than 243,000 of these in 2008 alone. Their enormous
popularity was a major contribution to the fact that BMW successfully
consolidated its position as the most successful global supplier of
all-wheel drive premium cars in 2008. A total of 27% of all newly
registered BMW models are equipped with xDrive and the near future will
bring yet another expansion of the BMW X range. In addition to the BMW
X6, BMW X5 and BMW X3 models, the car manufacturer will soon launch the
new BMW X1. This new model will re-interpret the characteristic
attributes of this vehicle segment in the context of the premium
compact category.