BMW is the top premium car brand in Asia.

BMW ranked top automobile brand in China, and third most popular in the
region. BMW is the most popular premium car brand in Asia, according
to the latest survey on Asia Pacific's Top 1000 brand listing for 2009
by the MEDIA magazine. The company was also the top-ranked car company
in China and came in third in the Top 10 Autos category, closely behind
two Japanese mass-market car brands. "BMW once again secured a
high finish in Media's Top 1000 ranking, reflecting its standing among
Asia-Pacific consumers. In the auto category, BMW performed well in all
countries surveyed, and was the most popular auto brand in China for
the second year running", said Atifa Hargrave-Silk, Editor of Media
magazine. Mr Johannes Seibert, Managing Director of BMW Group Asia
said, "We are delighted and honoured to be ranked as the number
one premium car brand. It is a validation of our unwavering premium
brand strategy, underlined by the Group' s focus on innovation as we
continue to roll out new products, define new segments, and establish
higher benchmarks in the premium automobile market. We will ensure that
our customers continue to enjoy products befitting of BMW premium brand
image". Across all industries, BMW was ranked 52nd among Asia
Pacific's Top 1000 Brands. Asia's Top 1000 Brands proprietary survey
is co-funded by MEDIA magazine, an estimated 3,900 consumers in ten
markets were surveyed in the sixth round of the survey: Australia,
China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan and
Thailand. The survey covered 11 major product and service categories.