BMW Indonesia supports local arts scene.

Jakarta. PT BMW Indonesia is sponsoring a major art event in Jakarta
this month, its first foray into local cultural activities and another
example of its strong sense of corporate social responsibility. The
company is supporting the first Indonesia art fair, Bazaar Art Jakarta
2009, to be held from 28-30 August. The festival, with the participation
of 22 galleries and auction houses, provides an opportunity for the
public to appreciate works by local artists who have earned
international reputations, as well as view the creations of emerging
talents. BMW Indonesia will showcase two art projects featuring
international and local contemporary artists, as well as host an art
and design discussion. "'We are delighted that BMW is becoming
involved in a new and exciting area with art and cultural projects in
Indonesia," said Ramesh Divyanathan, Marketing Director of BMW
Asia, at a press briefing of Bazaar Art Jakarta. "'BMW has the
closest relationship to the arts in the car industry and our company
wins more design awards than any car company. We consider this
involvement in the local arts scene to be essential in further
strengthening the image of the BMW brand in Indonesia." In
conjunction with the launch campaign of the new BMW Z4 Roadster, Robin
Rhode, a young South African artist, has created an art performance
where the Roadster is no longer just a stunning model, but itself
becomes the executing artist. The vehicle creates a work of art with
bold, swirling shapes in red, yellow and blue tire treads on a giant
white canvas. "This work is an expression of painting in action -
my hope is to communicate the power and thrill inherent in the creation
of art", says Rhode. "For me, the use of an untraditional
paintbrush like a high performance car is a great way to investigate
the relationship between emotion, technology and industrial
creativity." The Z4 performance is suggestively titled "An
Expression of Joy". In the Bazaar Art Jakarta, BMW Indonesia will
display four panels of this giant canvas together with the new BMW Z4
Roadster. A film on this "An Expression of Joy" art
performance, created by prize-winning young director Jake Scott, will
also be shown. As part of its involvement with local art projects, BMW
Indonesia also is commissioning a special art project that features a
scaled-down Z4 Roadster. According to Rizki A. Zaelani, the curator of
the project, five Indonesian modern contemporary artists - Agus
Suwage, Nus Salomo, Radi Arwinda, Rangga Oka Dimitri and Ugo Untoro -
will embark on a creative exploration of the expression of joy, both
from a human personal dimension and public or cultural approach. Their
five artworks will be auctioned by Sotheby's on 28 August, 2009, at
Bazaar Art Jakarta. Proceeds from the auction will be donated to The
Indonesian Fine Arts Foundation to support the development of Indonesian
art and artists. BMW Indonesia will also organize a discussion session
on Saturday, 29 August, 2009, with a special topic of Design & Art.
The speaker will be Magnus Aspegren, Director of BMW Group Designworks
USA's Singapore Studio, the Asian division of the California-based
strategic design consultancy and BMW Group subsidiary. Mr Aspegren
joined DesignworksUSA in 2005 as creative director in the
transportation design team and subsequently led a number of successful
projects, particularly in business jet interior design. Prior to
DesignworksUSA, Magnus had extensive design experience in commercial
aviation, architecture and material development. Robin Rhode. The
artist, who was born in 1976 in Cape Town and now lives in Berlin, has
made a name for himself in the past few years for his distinctive
works. His oeuvre centers on performances that have evolved from his
experiences as a high school student growing up in the Johannesburg
suburbs, as well as cultural markers from (sports, music and fashion)
that he likes to combine with the process of "making art". In
2001, Rhode was nominated for South Africa's FNB Vita Art Prize. He has
been included in several group exhibitions, including Dislocation.
Image. Identity. South Africa, Centro Cultural de Maria, O'
Porto,Portugal (2002); Shelf Life, Gasworks Gallery, London, England
(2001); and Juncture, The Granary, Cape Town, and Studio Voltaire,
London (2001). His solo exhibitions include Fresh: Robin Rhode at South
Africa National Gallery, Cape Town (2000). Jake Scott. Born in 1965,
this Englishman has been directing commercials and music videos for
over 15 years. He has earned stellar recognition in his field, including
numerous MTV awards, a Grammy nomination, an Emmy and the Grand Prix at
Cannes. His clients include renowned brands like Adidas, American
Express, AOL, Coca Cola and JP Morgan. The list of artists he has
worked with reads like a Who's Who of the music industry: REM, U2,
Smashing Pumpkins and George Michaels. The son of noted director Sir
Ridley Scott ("Alien", "Blade Runner",
"Gladiator") has just completed work on his second
feature-length film, "Welcome to the Riley's" with
"Sopranos" star James Gandolfini. BMW and contemporary art.
The BMW Group has been closely linked with contemporary art for many
years. For more than 30 years the company's Art Cars have presented
outstanding contemporary artists with the three-dimensional surface of
various sports cars as a canvas for their work. The BMW Art Car
Collection has since gained international renown and comprises the
creations of well-known artists such as Andy Warhol, Frank Stella,
Alexander Calder and Olafur Eliasson. Today, commitment to the arts is
an integral part of corporate communications at the BMW Group. BMW
Group DesignworksUSA. BMW Group DesignworksUSA is a global design
consultancy and subsidiary of the BMW Group. The company, which was
acquired by the BMW Group in 1995, now operates globally from its
locations in Europe, America and Asia. Clients turn to DesignworksUSA
for brand communications, strategy, research, design development,
engineering, modeling, and color, materials, and finish. Unique to
DesignworksUSA, they have both an automotive and industrial design
studio, enabling the transfer of collective knowledge and inspiration
from automotive design to product design and vice versa. The studio
represents a guiding force for the BMW Group brand design studios (BMW,
MINI and Rolls-Royce Motor Cars) and simultaneously operates as an
innovation driver for the most diverse industries from IT to medical,
lifestyle or aviation. Since 2004, Verena C. Kloos has overseen the
strategy and operations for the Munich, Los Angeles and Singapore
design studios. The designs consistently express the individual
identity of a brand, so each product devised by BMW Group
DesignworksUSA gains its specific uniqueness. Thanks to this approach
the design studio stands out significantly from its competitors,
winning big brand name clients - from Microsoft and HP, Starbucks,
Embraer, Advanced Medical Optics and Bavaria Yachts to Boeing Business
Jets. International Design Awards for BMW. 2009 New BMW 7 Series Red
Dot Award New BMW Z4 Roadster Red Dot award New BMW Z4 Roadster IDEA
Design Award BMW exterior styling Best Exterior Design Brand - Luxury
Award from Kelley Blue Book BMW Welt International Wallpaper Design
Award 2008 BMW 3 Series Convertible Red Dot Award - Best of the Best
BMW X5 Red Dot Award BMW 1 Series Coupe Red Dot Award BMW 3 Series
Convertible iF Gold Award 2008 BMW X6 EyesOn Design Award at US Auto
Show. 2007 BMW X5 "Autonis" Best New Design by Auto motor und
sport BMW 5 Series Second place in the luxury class category BMW 1
Series Third place in the compact vehicles category BMW 3 Series
Convertible Third place in the convertibles category BMW Group Design
Team of the Year 2007 in Red Dot Award 2006 BMW Group Ranking Design
2005/2006 BMW 6 Series Coupe and Design Award of the Federal Republic of
Germany Convertible BMW in Indonesia PT. BMW Indonesia is a
wholly-owned subsidiary of Bayerische Motoren Werke (BMW) AG, the world
manufacturer of BMW vehicles based in Munich, Germany. The
establishment of this subsidiary in April 2001 reflects the BMW Group's
confidence in the long-term future of Indonesia and its commitment to
maintaining and extending BMW's leading position in the premium market
segment. PT. BMW Indonesia's activities cover the wholesale of BMW
cars, spare parts and accessories, as well as the overall planning of
sales, marketing, after-sales, and related activities in Indonesia. Its
dealership network covers 11 new car dealers and 1 used-car dealer
spread out in various cities in Indonesia. Selected models of the 3 and
5 Series sedans are also assembled in Indonesia by a local partner.
More information about BMW Indonesia may be found online at www.bmw.co.id.