PressClub Asia · Article.
MINI at the 2001 Tokyo Motor Show
Wed Oct 24 12:00:00 CEST 2001 Press Release
World premiere and debut of the MINI Cooper S at the 2001 Tokyo Motor Show.
Press Contact.
Cindy Chia
BMW Group
Tel: +65-6838-9629
Fax: +65-6838-9611
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Author.
Cindy Chia
BMW Group
Following the successful introduction of the MINI One and MINI Cooper in
Europe, this agile four-seater is now making its debut in Japan. At the
same time the top model in the range, the MINI Cooper S, is appearing
for the first time worldwide at the Tokyo Motor Show. Re-introducing
an original. The MINI is the future-oriented recreation of an original
that once wrote history in the world of the automobile. It is a
fully-fledged four-seater, the expression of an urban lifestyle meeting
the demands and expectations of the disconcerning customer in the new
millennium beyond the usual restraints of fashion and fleeting trends.
At the Tokyo Motor Show the MINI brand is proudly presenting the MINI
One, MINI Cooper and MINI Cooper S, in many ways introducing the best
technology currently to be found in this segment. And the genes and
characteristics of the original MINI are naturally to be found again in
many emotional components of the new model. MINI is an independent
brand within the BMW Group selling worldwide. The MINI is built at the
BMW Group's plant in Oxford, Great Britain, according to the principles
and quality standards of BMW Group production.