The virtual shopping experience: The MINI Collection Internet Shop.

Munich. To coincide perfectly with the Geneva Motor Show, MINI fans can
now quickly and easily order items from the MINI Collection online at
www.mini-shop.com. Simply click and discover the delights of the MINI
Lifestyle range. The MINI Collection comprises five product groups:
textiles, accessories, technology, mobility and miniatures. Visitors to
the Shop can take a close look at the range of products - a 3D
animation enables the technology products to be viewed from all sides,
and even gives shoppers a look inside. The Shop is very clearly laid
out, and navigation is extremely user-friendly. In the MINI Shop, you
know what you're buying. The user can enlarge the products or find out
more about how a product works. Buyers are also automatically
suggested three products that match the item they have selected. New
products and special offers are listed under the "Specials"
menu. Searching for - and more importantly finding - products is
child's play, since searches can be made using key words, alphabetical
listings or by price. No matter how they search, the users will find
what they are looking for. A free hotline is also available for
customers to call if they need more information. Ordering is easy,
thanks to the "Shopping Basket" function. Shoppers can place
their products in the basket as they go along, and then order the lot
with just one click! If you forget what you've chosen, you can call up
your order list at any time. The order process is even faster once the
user has registered using the "Login" facility. Once
registered, the user's billing and shipping addresses are entered
automatically into the order form. Stored 'wish-lists' and shopping
baskets that have already been filled can also be inspected. In the
"Fun Corner", MINI fans can download the MINI Collection
screensaver, send e-cards or take part in tricky competitions. Click
away - it's great fun! The latest MINI Collection is also available
from selected MINI dealers. High-resolution photographs can be
downloaded from the BMW Group PressClub at www.press.bmwgroup.com. For
queries or information, please contact: Sabine Gigl, BMW Group, Public
Relations, Communication Programmes MINI Phone: +49 (0)89 382-38960,
Fax: +49 (0)89 382-28017 Michael Kirsch, BMW Group, Head of Public
Relations Phone: +49 (0)89 382-25111, Fax: +49 (0)89 382-28017 Internet: www.press.bmwgroup.com