PressClub Asia · Article.
En Route to Perfect Aesthetics. The Process of Design in the BMW Group, Focusing on the New BMW 5 Series Sedan as an Example.
Mon Nov 23 20:10:00 CET 2009 Press Release
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The new BMW 5 Series Sedan combines the elementary values and fortes of the BMW brand in a highly concentrated form. This is where supreme aesthetics and superior dynamics come together with exemplary efficiency, outstanding comfort and uncompromising premium quality. Indeed, the new Sedan not only combines all these features in truly convincing style, but also offers unmistakable character ensured by smooth interaction of design, driving characteristics and function all working in perfect harmony.
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Bernhard Santer
BMW Group
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Author.
Bernhard Santer
BMW Group
This article in other PressClubs
Attached please find the following informations of the Design Workshop for the World Premiere of the new BMW 5 Series Sedan:
- Press release Process of Design focusing on the new BMW 5 Series Sedan
- Presentation World Premiere BMW 5 Series Sedan
- Speech Dr. Klaus Draeger, Member of the Board of Management BMW AG
- Film material World Premiere of the new BMW 5 Series Sedan
- On location photos World Premiere of the new BMW 5 Series Sedan
Article Offline Attachments.
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The new BMW 5 Series Sedan - The Process of Design - GB.pdf PDF, EN, 715.09 KB
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The new BMW 5 Series Sedan - The Process of Design - FR.pdf PDF, FR, 730 KB
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The new BMW 5 Series Sedan - The Process of Design - ES.pdf PDF, ES, 469.24 KB
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The new BMW 5 Series Sedan - The Process of Design - IT.pdf PDF, IT, 697.8 KB
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The new BMW 5 Series Sedan - The Process of Design - JP.pdf PDF, JA, 340.31 KB
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Presentation World Premiere BMW 5 Series Sedan PDF, EN, 26.15 MB
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Speech of Dr. Klaus Draeger_ Member of the Board of Management BMW AG PDF, EN, 537.18 KB