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PressClub Asia · Article.

The BMW Charity Auction 2019.

Raising cancer awareness with the Montblanc x BMW Luggage Set.


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Amanda Poh
BMW Group

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Singapore. BMW Asia and Performance Motors Limited are pleased to announce a partnership with the National Cancer Centre of Singapore (NCCS), the country’s national specialty centre for diagnosis, research, and treatment of cancer. In support of Breast Cancer Awareness Month, BMW Asia and Performance Motors Limited are auctioning an exclusive five-piece Montblanc x BMW Luggage Set, 1 of only 15 sets produced globally. All proceeds go towards supporting breast cancer research at NCCS.


The Montblanc x BMW Luggage Set comprises a Guitar Bag, Surf Bag, Duffel Bag, Suit Bag, and Hardshell Suitcase. Inspired by the multifaceted spirit of California and practicality of a luggage set that perfectly fits in the boot of the all-new BMW 8 Series Coupe (THE 8), Montblanc designed a luxurious vision for modern-day lifestyle expectations. The bespoke Luggage Set is handcrafted in Florence, Italy using high-quality, perforated black or red leather with black darts.


Mr Christopher Wehner, Managing Director of BMW Group Asia, said, “As part of our ongoing CSR outreach efforts to give back to the community, we are thrilled to collaborate with the NCCS for the second time this year in auctioning this exclusive Montblanc x BMW Luggage Set. On the back of the successful Run for Hope race event earlier in the year, we are confident that the BMW Charity Auction 2019 will go a long way to making a big difference in the lives of cancer fighters and survivors in Singapore.”


Mr Arnt Bayer, Managing Director of Performance Motors Limited, said, “The Montblanc x BMW Luggage Set brings lifestyle and business together in perfect form – each item in the set embodies modern luxury for today’s leader. It is our privilege to support the NCCS and their great work with such a special item for charity. With this auction, BMW is proud to do its part to raise more awareness of cancer research here in Singapore in the fight for a cancer-free tomorrow.”


Montblanc’s extraordinary commitment to craftsmanship meets BMW’s groundbreaking design in the exclusive Montblanc x BMW luggage set. This special collection is an expression of a shared passion for the pioneering spirit – it is innovation, translated into emotions. With its sophisticated material and first-class handcraftsmanship, the Montblanc x BMW Luggage Set underscores the BMW luxury model’s claim to leadership.


The professional guitar bag stands out with its striking, distinctive feature – a detachable shoulder strap. Worn to the side or as a backpack, the strap gives the bag a modern twist. The guitar bag is lined with neoprene, offering reliable protection for its valuable contents, while two practical pockets on the front offer space for music notes and guitar accessories.


The round surf bag comes in a confident, sporty look and features a large main compartment and a separate compartment for accessories. Practical shoulder straps mean the surf bag can be worn comfortably as a backpack.


A veritable classic: the duffel bag sports the iconic round look and offers ample space for high fashion in the main compartment. The duffel bag also has two separate zip compartments for shoes and accessories.


The premium-quality, double-folding suit bag reliably protects suits and shirts from creasing and dirt. A clever compartment system allows clothes, cufflinks and accessories to be stored separately.


The sturdy hardshell suitcase with a handle represents perfect organisation and features a large main compartment with elastic straps, three zip compartments and two large sections for accessories.


The Montblanc x BMW Luggage Set is now available for viewing at Performance Motors Limited at 303 Alexandra Road. The BMW Charity Auction 2019 begins on Thursday, 1 August 2019, and runs until Monday, 30 September 2019.


Interested participants are welcome to visit the BMW Charity Auction website at or scan the QR code in the press release to be notified on the latest developments.



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