PressClub Asia · Article.
BMWFestSG brings joy to the Lion City.
17.09.2019 Press Release
A thrilling community affair for all ages.
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Singapore – BMW Asia and Performance Motors Limited successfully welcomed car enthusiasts, families and friends during BMWFestSG at the Grange Road Car Park from 13 – 15 September 2019.
Spread over 3,000 sqm, BMWFestSG provided the community an opportunity to experience the BMW brand like never before. In addition to experiencing more than 30 BMW models, visitors were immersed in sheer driving pleasure through a variety of activities, such as the City Circuit at *SCAPE Singapore, the BMW Lifestyle Fashion Show, launch of new BMW Lifestyle Collections, and a wide selection of mouthwatering local and international cuisines. Younger BMW fans also had a chance to learn basic German language skills through interactive games with the Goethe-Institut Singapur to acquaint themselves with the culture behind BMW.
“The energy throughout BMWFestSG was overwhelming this weekend. There’s nothing more enjoyable than watching families and friends gather together to experience what makes the BMW brand what it is today,” said Christopher Wehner, Managing Director of BMW Group Asia. “Based on the smiles on everyone’s faces, I’m proud to say our very first BMWFestSG was a success. It was an honour to welcome the community and host this event in the heart of the city.
“The BMWFestSG at Grange Road car park builds on the excitement of the race season, and brings the thrill and excitement from the race track to Orchard Road, so that visitors can enjoy fast cars, fashion, food and performances in one setting. We look forward to partnering the private sector to bring in more of such experiential events to Orchard Road to inject greater buzz and excitement throughout the precinct,” said Ms Ranita Sundra, Director, Retail and Dining, Singapore Tourism Board.
“Exciting cars, fascinating technology, drift demonstrations, vibrant fashion shows and delicious gourmet spread – we provided a myriad of activities for all our loyal customers and guests to enjoy.” said Arnt Bayer, Managing Director of Performance Motors Limited. “BMWFestSG was the perfect weekend event for the entire community to experience the BMW brand. From the X-Thrill experience in THE X5 to experiential games with THE 1.”
“To top off the weekend, we had the pleasure of providing one lucky visitor with a BMW for one month through Access by BMW, the latest new vehicle subscription service offered by BMW Financial Services Singapore,” said Mr. Wehner. “Access by BMW allows more drivers to experience sheer driving pleasure when they want, for as long as they want.”
The model highlights of the event included the all-new BMW 1 Series, the newest variant of the all-new BMW 3 Series – the BMW 320i, the first-ever BMW X3 M Competition and the first-ever BMW X4 M Competition.
Select BMWFestSG offers will be available at the Performance Motors Limited Showroom from 16 September onwards. This includes complimentary BMW Service Inclusive (BSI) for 5 years, BMW Extended Warranty, and an opportunity to drive home a BMW from $0 a month with BMW Easy Finance.