PressClub Asia · Article.
BMW appointed the Official Car Sponsor of Singapore International Energy Week.
Mon Oct 25 04:10:05 CEST 2021 Press Kit
2021 marks the fifth year of exclusive collaboration.
Singapore. BMW has been appointed the official car sponsor of Singapore International Energy Week (SIEW) from 25 to 29 October 2021 at Marina Bay Sands. Organised by the Energy Market Authority (EMA), SIEW is an annual platform for energy professionals, policymakers and commentators to share best practices and solutions within the global energy space. BMW through Performance Motors Limited (PML), will sponsor 45 units[1] of the latest BMW models to chauffeur VIPs and delegates around Singapore.
“Sustainability has long been an established part of the corporate culture at the BMW Group. Therefore, it is an honour for BMW to continue our long-standing collaboration with SIEW as its official car sponsor for the fifth year in the row,” said Lars Nielsen, Managing Director, BMW Group Asia. “Our ongoing support for SIEW enables BMW to do its part to help further the spirit of innovation, strengthen energy resilience and forge a greener future for us all.”
“PHEVs, which are a good portion of this year’s fleet, have been a mainstay in our lineup for the past seven years in Singapore. However, we are proud to provide a select number of distinguished guests with the opportunity to experience pure electromobility in our first fully electric BMW X model – the BMW iX3. Riding in this vehicle is truly a unique experience and I promise everyone will love it!” said Arnt Bayer, Managing Director, Performance Motors Limited.
SIEW aims to facilitate the exchange of ideas and discussions on pertinent energy-related issues, while simultaneously meeting the strategic objectives of Singapore’s commitment to becoming a global leader among energy companies converging on the event.
In the months leading up to SIEW, senior executives from various industries and agencies came forward to share their insights on energy transition. Dr Thomas Becker, Vice President Sustainability and Mobility Strategy, BMW Group, provided his thoughts on the latest developments in low carbon transport and how the company is working towards its goal of reducing 200 million tonnes of CO2 emissions by 2030. For more information on how hydrogen fuel cells and other technology advances will reshape the future of mobility, please watch Dr Becker’s interview with SIEW at https://bit.ly/DrBeckerSIEW.
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