MINI Online Reservation launched in Singapore.

Singapore. Taking the next step into digitalisation – MINI Asia and Eurokars Habitat are pleased to announce the launch of an exclusive online platform for customers to reserve the new MINI Countryman Untamed Edition in Singapore. In just a few clicks, interested customers can find out more about this special edition and put in a refundable deposit of S$500 via the digital payment gateway on MINI Online Reservation to secure their unit.

“We are extremely excited to take MINI into the next era – one which is connected and convenient,” said Mr. Kidd Yam, Head of MINI Asia. “We believe this is exactly what our customers need and want today. Access is the name of the game – customers want to know information about the vehicle, when it’s available and most importantly, ahead of anyone else. They also want this access whether they’re at home, at the office, or on the go. With MINI Online Reservation, we are putting this power into their hands – literally!”  

Ms. Cheryl Chiok, Managing Director of Eurokars Habitat, added, “The platform lists all the key information about the car, including the price with Certificate of Entitlement. Before the customer visits us at the showroom to go through all the details such as their financing options and insurance, they can already be sure that the unit is held for them while they work through the finer details of the transaction process. The platform provides the best in flexibility and immediate updates – once the first 5 units are reserved, the platform will automatically direct subsequent customers to an enquiry page and our sales consultants will be in touch to follow up.”

The MINI Online Reservation will be progressively offered across the full MINI range. To book the new MINI Countryman Untamed Edition now, please visit https://www.mini.com.sg/online-reservation-untamed.

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