BMW captivates Orchard Road with highest digital billboard in Singapore.

Singapore. BMW Asia, in a special collaboration with the Orchard Road Business Association (ORBA), has taken over the Mandarin Gallery (side wall) digital billboard to engage audiences and allow them to experience the new BMW 7 Series like never before. At 100m in height above street level, and 18m in width, this is the highest billboard in Singapore today and is in the heart of Orchard Road, the city's world-renowned shopping district.

From 1 to 30 November, 7pm to 10pm daily, audiences as far as 1 km away will experience a 45 second or 90 second journey through the 7 Series and its latest innovations. Using augmented reality (AR) technology, the audience can also participate in various social media contests and experience exciting aspects of the 7 Series.

LUXURY IS IN THE EYE OF THE BEHOLDER

From 1 to 15 November, snap a picture or video of one or more elements of THE NEW 7 that elevates luxury and share it on Facebook or Instagram. Include @BMWSingapore and #ThisIsForwardism in the caption and stand a chance to be one of the 77 lucky winners to walk away with a S$100 Great Christmas Village Fun Card*.

CATCH THE LUXURY

From 16 to 30 November, watch the BMW showcase of THE NEW 7 on the Mandarin Gallery (side wall) digital billboard with the AR app (PopAR). Look out for the luxurious crystals raining during the show and start catching as many as you can by screen-grabbing them. Share it on Facebook or Instagram and include @BMWSingapore and #TheNextLevelofLuxury in the caption to be one of the 77 lucky winners to walk away with a S$100 Great Christmas Village Fun Card*.

*Please visit to https://christmas.orchardroad.org/event-highlights/ for more details.

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