PressClub Asia · Article.
All-new BMW iDrive coming to the Neue Klasse.
02.09.2023 Press Release
+++ The new display and operating system will be available in the Neue Klasse from 2025 +++ BMW Panoramic Vision enhancing BMW driver orientation +++ User experience for all passengers +++
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PressClub Media Support
BMW Group
Munich. With the new BMW iDrive, the BMW Group is
bringing a display and operating concept to the next vehicle
generation which enables a completely new intuitive interaction
paradigm between the driver and vehicle. The next development leap
will follow in the Neue Klasse from 2025. The future generation of BMW
iDrive will transform the vehicle into a digital experience space.
With BMW Panoramic Vision, a new multifunction steering wheel, the new
central display and a new BMW 3D head-up display as central display
and operating elements, the quintessential BMW user experience is
being reinterpreted in all Neue Klasse models.
Logical progression of BMW iDrive with new
technologies.
The next technological leap enables a
modern, characteristically BMW interior design with a focus on touch
and advanced voice interaction. BMW iDrive in the Neue Klasse is
characterised by four central elements.The new BMW Panoramic
Vision provides a fresh take on the quintessential BMW driver
orientation and content for all passengers. BMW Panoramic Vision is
based on a completely new head-up display technology. It projects
information at a height perfectly matched to the driver across the
entire width of the windscreen. BMW Panoramic Vision is complemented
by the new BMW 3D head-up display for active driving
situations, which displays the required information, such as assisted
driving or traffic guidance, with high precision as 3D animations in
the driver’s line of sight. With the new multifunction
steering wheel, the display contents of BMW Panoramic
Vision and the BMW 3D head-up display can be individually controlled
according to the principle eyes on the road, hands on the
wheel. Operation is convenient and precise via the steering
wheel buttons, and is enhanced by the active haptic feedback and
multilayer technology. BMW iDrive in the Neue Klasse focuses on the
new central display with characteristically BMW
styling and intuitive touch function. The matrix backlight technology
of the new central display ensures a high resolution for the displays,
vibrant colours and strong contrast, regardless of the specific light conditions.
The future BMW iDrive will continue to feature the QuickSelect
concept introduced in 2023. The system in the Neue Klasse is based on
a highly integrated software architecture and uses the next generation
of the BMW Operating System. The vehicle’s smart connectivity with the
BMW Cloud as well as the customer’s digital ecosystem creates an
immersive user experience and brings a new dimension to the human-car
interaction. It transforms the vehicles of the Neue Klasse into
digital experience spaces.