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PressClub Asia · Article.

MINI Celebrates 65 Years of Iconic Innovation and Racing Heritage.

On August 26th, 2024, MINI celebrates a significant milestone - 65 years of pioneering design and exhilarating performance. Since its inception in 1959, MINI has captured the hearts of drivers around the world with its unique blend of style, agility, and innovation.

MINI
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Heritage
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MINI Brand Heritage
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MINI 3 door
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MINI Convertible
 

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Kimberley Ng
BMW Group

Tel: +65-6838-9629

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Author.

Andreas Lampka
BMW Group

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Munich. This landmark year is particularly special as MINI introduces an all-new lineup, featuring the beloved MINI Cooper, the versatile MINI Countryman, and the bold MINI Aceman. These new models represent the next chapter in MINI's storied history, combining cutting-edge technology with the classic driving excitement that MINI is known for.

In addition, Fall 2024 will see the debut of the entire new John Cooper Works lineup, available in both petrol and electric versions. These high-performance models continue the legacy of MINI’s racing heritage, offering enthusiasts a choice between 4-cylinder TwinPower engines and the latest in electric performance.

This year also marks the 60th anniversary of MINI’s first victory at the Monte Carlo Rally - an achievement that solidified MINI’s reputation in motorsport. Fittingly, MINI celebrated this heritage with a category victory at the 2024 24 Hours of Nürburgring race, thanks to the exceptional performance of the MINI John Cooper Works PROtotype prepared by Bulldog Racing.

As MINI commemorates 65 years of automotive excellence, the brand looks forward to continuing its legacy of innovation, racing success, and driving excitement for many years to come.

 

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Pressesprecherin MINI
Telefon: +49-89-382-28030
E-Mail: franziska.liebert@mini.com    

Andreas Lampka, Head of Communications MINI
Phone: +49-89-382-23662
E-mail: andreas.lampka@mini.com

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