PressClub Asia · Article.
Q1 luxury demand reinforces premium strategy by BMW Asia in Singapore and the region.
Wed Apr 29 10:24:12 CEST 2026 Press Release
• +46% growth YoY for luxury class vehicles in Singapore. • BEV leadership in premium EV segment in Singapore. • Strong BEV growth in Indonesia (+23%) and the Philippines (+120%).
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Francis Hung
BMW Group
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Francis Hung
BMW Group
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Singapore. In the first quarter of 2026, BMW Asia witnessed strong growth in luxury class vehicles, with significant gains across the region, including +46% in Singapore, +64% in Indonesia, and +107% in the Philippines. Across the entire BMW Asia region, sales of luxury class models[i] increased by 38% overall. BMW also maintained its leadership in the premium EV segment in Singapore, with more than a 50% market share, and extended its leadership in the premium BEV segment in Indonesia (+23%) and the Philippines (+120%).
“Our ambition extends far beyond the vehicle itself,” said Rene Gerhard, Managing Director, BMW Group Asia. “We focus on inspiring and empowering our customers through innovation, sustainability, and meaningful connections. It’s clear that our luxury class models and BEVs resonate with customers who seek vehicles that feel personal, purposeful, and effortlessly suited to their lives.”
Gerhard continued, “2026 marks the beginning of an exciting new chapter for BMW Group Asia. With the upcoming launch of the new BMW iX3, the first model of our Neue Klasse, and later this year, the new BMW 7 Series as the first luxury sedan to feature Neue Klasse technologies, we are setting the direction for the future of our brand. These launches will give our customers a first, tangible glimpse of how BMW is redefining luxury, innovation, and sustainable mobility for the years ahead.”
Key financial highlights from Q1 2026 YoY.
BMW Group Asia Region |
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Singapore |
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Indonesia |
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Philippines |
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MINI John Cooper Works and BEVs sales track upwards in the region.
Q1 2026 also proved to be a strong quarter for MINI Asia, with MINI John Cooper Works models recording a remarkable +187% growth across the region. With BEVs forming 24% of MINI John Cooper Works sales in the first three months of the year, this points to a growing appetite for electric performance options that still deliver the fun and excitement that make MINI unique.
In Singapore, MINI further delivered 12% year‑on‑year growth in BEV sales, underscoring positive consumer demand for urban‑focused electric mobility solutions.
Established in 1985, BMW Group Asia is the regional hub overseeing the East Asia region comprising 14 markets including: Bangladesh, Brunei, Cambodia, Guam, Indonesia, Laos, Myanmar, Nepal, New Caledonia, Philippines, Singapore, Sri Lanka, Tahiti, and Vietnam.
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