PressClub Asia · Article.
BMW Group Asia: breaks all-time sales record in 2013.
Wed Jan 08 02:37:15 CET 2014 Press Release
BMW Group Asia reported a total sales of 11,008 units of BMW and MINI vehicles.
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Media Information
8 January 2014
BMW Group Asia: breaks all-time sales record in 2013.
BMW Group Asia reported a total sales of 11,008 units of BMW and MINI vehicles.
- BMW brand sets new record.
- MINI brand sets new record.
Singapore. BMW Group Asia has concluded 2013 with a new record, reporting a total sales of 11,008 units of BMW and MINI vehicles (+9.0% compared to 2012) in its East Asia region comprising of 14 markets, including; Singapore, Indonesia, Vietnam, Philippines, Sri Lanka, Brunei, Bangladesh, Guam, Mongolia, New Caledonia, Tahiti, Cambodia, Laos and Myanmar.
Sales of BMW vehicles in the East Asia region has increased by 8.7% in 2013 to reach 9,918 units (prev. yr 9,128 units), while MINI achieved a remarkable 12.6% increase with total sales of 1,090 units (prev. yr 968 units).
Mr. Sergio Solero, the newly appointed Managing Director of BMW Group Asia said, “Strong regional demand for our BMW and MINI products drove sales to an all-time high in 2013. While Indonesia, Vietnam, Brunei and Sri Lanka experienced strong growth, new emerging markets such as Cambodia, Laos and Myanmar recently joined our BMW Group Asia network and started their operations for the BMW brand. Conditions remain challenging for some markets like Singapore, Philippines and Bangladesh due to varying local market conditions.”
“2014 will be an exciting year for BMW Group Asia. We plan to extend our network in a number of key cities in Indonesia, Vietnam, Philippines and Myanmar to serve our customers more efficiently and effectively. A number of new products will be introduced in the region, including the all-new BMW X5, the BMW 2 Series Coupé, the BMW 4 Series Convertible and the new MINI. As for the high-performance models, BMW M3 Saloon and BMW M4 Coupé will soon arrive our region. In addition, the Future of Mobility - BMW i - will be introduced in Singapore,” concluded Mr Solero.
BMW Group Asia sales results 2013: At a glance.
East Asia Region* | 2013 (units) | 2012 (units) | Compared to previous year (%) |
BMW Group automobiles | 11,008 | 10,096 | +9.0% |
BMW | 9,918 | 9,128 | +8.7% |
MINI | 1,090 | 968 | +12.6%
|
*East Asia region includes:
- 13 markets for BMW: Singapore, Philippines, Indonesia, Vietnam, Brunei, Sri Lanka, Bangladesh, Mongolia, New Caledonia, Guam, Tahiti, Cambodia, Laos and Myanmar; and
- 7 markets for MINI: Singapore, Philippines, Indonesia, Brunei, New Caledonia, Guam and Tahiti.
-END-
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2012 was euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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Issued by:
BMW Group Asia
Corporate Affairs Department
Sethipong Anutarasoti
Tel: +65 6838 9630
Email: Sethipong.anutarasoti@bmwasia.com
Daniel Chan
Tel: +65 6838 9639; Fax: +65 6838 9611
Email: Daniel.chan@bmwasia.com
Media Website: www.press.bmwgroup.com