The BMW Luxury Excellence Pavilion premiers in the heart of Toronto's financial district. Open from October 16th to 29th, the temporary venue showcases the BMW brand's extensive expertise in contemporary luxury, innovative technologies, high-quality design and fine craftsmanship. It also features the North American premiere of the BMW Concept X7 iPerformance. (10/2017)

The BMW Concept X7 iPerformance enjoys its North American premiere at the BMW Luxury Excellence Pavilion in downtown Toronto. With the X7, the BMW Group not only reveals a new model concept for the luxury segment, it also introduces a whole new take on luxury for the BMW brand. The vehicle can be viewed at the Luxury Excellence Pavilion from October 16th to 29th. (10/2017)

Matthias Junghanns, designer, BMW Luxury Class, presents the BMW Concept X7 iPerformance at its North American unveiling at the BMW Luxury Excellence Pavilion in Toronto on October 16, 2017 (10/2017)

Matthias Junghanns, designer, BMW Luxury Class, and the BMW Concept X7 iPerformance at its North American unveiling at the BMW Luxury Excellence Pavilion in Toronto on October 16, 2017 (10/2017)

The BMW Luxury Excellence Pavilion. Located in the heart of Toronto’s financial district from October 16th to 29th, the temporary structure showcases BMW’s expertise in contemporary luxury, innovative technologies, high-quality design and fine craftsmanship (10/2017)

The BMW Luxury Excellence Pavilion. Contemporary in its treatment of materials and scale yet informal in its organization, the Pavilion is the perfect setting to bring BMW’s brand of luxury to life. The Pavilion’s only North American stop is in Toronto from October 16th to 29th (10/2017)

The BMW Luxury Excellence Pavilion. Located in the heart of Toronto’s financial district from October 16th to 29th, the temporary structure brings BMW’s vision of luxury, modernity, and craftsmanship to life.(10/2017)

The BMW Luxury Excellence Pavilion. Located in the heart of Toronto’s financial district from October 16th to 29th, the temporary structure brings BMW’s vision of luxury, modernity, and craftsmanship to life.(10/2017)

The BMW Luxury Excellence Pavilion features the North American unveiling of the BMW Concept X7 iPerformance. The vehicle represents a new model concept for the luxury segment, and introduces a whole new take on luxury for the BMW brand. It can be seen at the Pavilion from October 16th to 29th. (10/2017)

The BMW Luxury Excellence Pavilion featured the North American unveiling of the BMW Concept X7 iPerformance. The vehicle represents a new model concept for the luxury segment, and introduces a whole new take on luxury for the BMW brand. It can be seen at the Pavilion from October 16th to 29th. (10/2017)

Colour samples float on unique display at the BMW Luxury Excellence Pavilion. Each metal feather is die-cut and featured in a BMW Individual paint finish. Inspired by the colouring of precious stones, BMW Individual paint finishes are the benchmark in terms of depth and brilliance. The Pavilion represents BMW’s expression of luxury and fine craftsmanship, and is open to the public from 11am to 4pm October 16th to 29th, 2017 (10/2017)

Design tools, colour samples and leather and trim information portray the craftsmanship and attention to detail put into every equipment detail of a BMW. The items are displayed at the BMW Luxury Excellence Pavilion in downtown Toronto and help bring BMW’s expertise in contemporary luxury, high-quality design and fine craftsmanship to life. The Pavilion visits Toronto from October 16th to 29th (10/2017)

“Luxury designers in conversation. Isabella Briatico and Matthias Junghanns discuss design in their respective fields at the BMW Luxury Excellence Pavilion in Toronto. For three decades, Ms. Briatico has created one-of-a-kind fine jewellery and limited-edition collections for prominent collectors. Mr. Junghanns, once designer of fine watches and luxury yachts, designed the all-new BMW X7. The designers were at the Pavilion to help bring BMW’s expertise in contemporary luxury, innovative technologies and high-quality design to life. (10/2017)”

Luxury designers Isabella Briatico and Matthias Junghanns pose in front of the BMW Concept X7 iPerformance. The vehicle represents a new model concept for the luxury segment, and introduces a whole new take on luxury for the BMW brand. It can be seen at the Pavilion from October 16th to 29th. (10/2017)

Construction of the BMW Luxury Excellence Pavilion in downtown Toronto, October 14-15, 2017 (10/2017)

Construction of the BMW Luxury Excellence Pavilion in downtown Toronto, October 14-15, 2017 (10/2017)

Construction of the BMW Luxury Excellence Pavilion in downtown Toronto, October 14-15, 2017 (10/2017)

Construction of the BMW Luxury Excellence Pavilion in downtown Toronto, October 14-15, 2017 (10/2017)

Construction of the BMW Luxury Excellence Pavilion in downtown Toronto, October 14-15, 2017 (10/2017)

Construction of the BMW Luxury Excellence Pavilion in downtown Toronto, October 14-15, 2017 (10/2017)

Isabella Briatico discusses her art form and how she brings luxury to life at the Luxury Excellence Pavilion in Toronto on October 17, 2017. Ms. Briatico, creator of one-of-a-kind fine jewellery and limited edition collections, has been serving those who appreciate rare gemstones, exquisite design and hand craftsmanship for over 30 years. She visited the Pavilion to discuss the design process for such rare and beautiful items, and how she creates personal forms of expression through artistry, craftsmanship and precision. (10/2017)

Items of luxury. A model showcasing several pieces of Isabella Briatico’s fine jewellery poses in front of the BMW Concept X7 iPerformance at the BMW Luxury Excellence Pavilion on October 17, 2017. The Pavilion, a venue temporarily located in Toronto’s financial district, is bringing BMW’s version of luxury to life for customers and passersby to experience firsthand. It is open until October 29th at the Bay Adelaide Centre. (10/2017)

A model showcases several pieces of Isabella Briatico’s fine jewellery at the BMW Luxury Excellence Pavilion on October 17, 2017. Ms. Briatico, creator of one-of-a-kind fine jewellery and limited edition collections, has been serving those who appreciate rare gemstones, exquisite design and hand craftsmanship for over 30 years. She visited the Pavilion to discuss the design process for such rare and beautiful items, and how she creates personal forms of expression through artistry, craftsmanship and precision. (10/2017)