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BMW Motorrad Days 2021 update – Cancellation of this year's event.

25.02.2021Press Release

In light of current developments and the associated extensive measures to contain the corona virus, not to mention our duty of care towards our guests and staff, it is with a heavy heart that the Organization Team of the BMW Motorrad Days has decided to cancel this year’s event as already in 2020.

Rider Training, Travel, Events

Singing, dancing, and spreading the love. Messages of hope and joy from around the world celebrate 50 years of BMW Group’s cultural engagement.

24.02.2021Press Release

From Ólafur Elíasson, Cao Fei and Stefan Sagmeister to Jonas Kaufmann, Sir Simon Rattle, the Munich Philharmonic and the Teatro dell’Opera di Roma to Esther Mahlangu and Victoria Siddall. The BMW Group is receiving manifold congratulatory messages from the international cultural world these days, all of them reflecting its long-term and diverse cultural commitment.

Cultural Issues

Media Guide, track facts and key factors: BMW i Andretti Motorsport ahead of the Diriyah E-Prix.

23.02.2021Press Release

In our preview, we present the most important facts about the circuit, which has been slightly modified at short notice, and reveal the key factors for a successful Diriyah E-Prix. Furthermore, the BMW Motorsport media guide for Season 7 is attached to this preview and also available at the following link:

BMW Motorsport
FIA Formula E

BMW Motorsport Media Guide, Season 7, ABB FIA Formula E World Championship.

23.02.2021Press Kit

The BMW Motorsport media guide provides detailed information on the technology behind the BMW i drivetrain and the BMW iFE.21, as well as background stories on the technology transfer between motor racing and production development, the BMW i Andretti Motorsport Team and the drivers. It is updated with facts and figures on the respective event after each race weekend.

BMW Motorsport
FIA Formula E

The dawn of a new era: The BMW Group is dovetailing corporate and BMW brand communication even more closely on the agency side.

22.02.2021Press Release


The BMW Group is dovetailing its corporate and BMW brand communication even more closely and is supported in this by the agency TheGame Group GmbH, which was founded specifically for this purpose. From 1 April, modern, coordinated and mutually supportive communication will be launched across all channels. Corporate and brand messages are brought into line with each other and linked to the respective target groups.

Sales and Marketing

Pauline Curnier Jardin: “Fat to Ashes”. Preis der Nationalgalerie presents solo exhibition after the end of the lockdown at Hamburger Bahnhof Berlin with BMW as exclusive partner.

19.02.2021Press Release

Pauline Curnier Jardin, winner of the Preis der Nationalgalerie 2019, presents the extensive video installation “Fat to Ashes”, which she produced for her first institutional solo exhibition in Germany, in the historic hall of Hamburger Bahnhof – Museum für Gegenwart – Berlin. The exhibition runs from the reopening of the museums of Berlin onwards until September 19, 2021. BMW supports the Preis der Nationalgalerie as exclusive partner for 15 years now.

Cultural Issues

New and exclusive features for electric driving pleasure: The MINI Electric Collection for the MINI Cooper SE.

10.02.2021Press Release

Edition vehicle for the launch of the new edition of the purely electrically powered MINI with modified exterior including Multitone Roof, specific design features, stylishly refined interior and high-quality equipment. New driver assistance systems, comfort and connected packages available as options. Market launch from March 2021.


“Responsibility and reliability are of the greatest value.” The BMW Group celebrates 50 years of global cultural engagement.

08.02.2021Press Release

Red. Yellow. Blue. Everything started with three large-scale paintings by Gerhard Richter that BMW commissioned from the artist in 1971. Today, BMW is committed to cultural engagement around the world and takes its social responsibility seriously as a corporate citizen.

Cultural Issues

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BMW Group Streaming


Here you can see the on demand broadcast of the World Premiere of the new BMW S 1000 R and BMW G 310 R.

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