+++ The striking Deus Ex Machina Concept makes its North American debut. +++ Test drive the new generation of MINI products at an exclusive area on Level 500. +++
+++ New production lines go into pre-series operation at BMW Group Plant Munich +++ Series production of new BMW i3 to begin in second half of 2026 +++
+++ New brand image and restructured portfolio +++ Additional site in Memmingen, Germany +++ “Games of Drift” with specially adapted M2 Drift Signature AREA M vehicle as key event in Memmingen with live scoreboard and final +++ New target groups, new customer experience, new digital platform +++ Spiritual home for Gen M and all who feel an affinity with it +++ BMW M Experience Center for the ultimate driving experience +++
+++ BMW returns to the Canadian International AutoShow (CIAS) with a stunning “Level ///M” takeover of the Metro Toronto Convention Centre’s Level 600. +++ The all-new BMW iX3, the first model from BMW’s revolutionary Neue Klasse architecture, takes centre stage. +++ Highlights on display include the new iX3, the iconic M2 CS, the award-winning i4 and more. +++ Exclusive BMW and MINI test drives will be offered on Level 500, featuring a lounge where guests ...
Advisors demonstrate how personalization and personality make MINI stand apart.
+++ ROKiT BMW Motorrad WorldSBK Team: the BMW M 1000 RR race bikes of Miguel Oliveira and Danilo Petrucci in new colours for the 2026 WorldSBK season. +++ BMW Motorrad World Endurance Team: Michael van der Mark, Markus Reiterberger, and Steven Odendaal form the core trio. +++ Customer Racing: BMW Motorrad Motorsport Official Teams from the UK, USA, and Japan chasing success. +++
+++ Sensational debut for BMW M Team WRT in the GTP class of the IMSA Series: #24 BMW M Hybrid V8 finishes third +++ First podium for the BMW M Hybrid V8 at the 24 Hours of Daytona +++ Victory for Paul Miller Racing! Connor De Phillippi, Neil Verhagen, Max Hesse and Dan Harper triumph in the GTD-PRO class +++
+++ ROKiT BMW Motorrad WorldSBK Team tests in Jerez de la Frontera with its two new riders. +++ Rainy weather leads to reduced track time. +++ Danilo Petrucci: “I really enjoyed to be on the bike It’s really one of the best bikes I’ve ever ridden in the rain.” +++ Miguel Oliveira: “There have been much expectations for these two days obviously, getting to know the bike and the team better. I think we achieved that.” +++
+++ Two-year partnership delivers successful outcomes +++ STEM education for children and young people at some 2,900 schools +++ Over 10,000 teachers trained +++
With the MINI Paul Smith Edition, two iconic British brands are writing another chapter in their shared success story, combining British style with unmistakable design.
With 202,563 motorcycles sold, BMW Motorrad confirms its leading position in the premium segment.
+++ BMW M transfers brand DNA to the Neue Klasse +++ BMW M eDrive offers four electric motors +++ Integrated BMW M Dynamic Performance Control +++ Performance-optimised high-voltage battery with increased charging capacity +++ Outstanding road and racetrack capability +++
+++ BMW Group wins JEC Composites Innovation Award in the "Automotive & Road Transportation - Parts" category +++ Use of flax fibres reduces CO₂e emissions +++ Collaboration as an innovation driver +++
+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++
+++ Sales increased to 213,457 vehicles +++ BMW M GmbH marks 7th consecutive year as most successful manufacturer among its direct competitors +++ BMW X3 M50 is best-selling model +++ BMW M5 and BMW M5 Touring drive growth in the high-performance segment +++
+++ A quarter of all cars manufactured in Germany come from BMW Group +++ Success factor: technology openness +++ BMW iFACTORY as the key to competitiveness +++
+++BMW Group Canada fourth quarter and annual sales exceed 2024 results. +++Sales of BMW upper luxury models increase year over year.+++BMW M sales up more than +7.0% compared to 2024, making up nearly a quarter of overall BMW sales.+++MINI enjoys an annual sales increase of more than 22%.+++BMW Motorrad records its best year on record, increasing sales over +4%.
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ Rights to Alpina brand transferred to BMW Group on 1 January 2026 +++ The brand embraces history and future alike, as represented in its new wordmark +++ Striking a balance between superior ride comfort and maximum performance +++ Focus on individual customer requirements +++
+++ Top talents vote the BMW Group number 1 again in 2025 +++ Top positions worldwide, and attractive career opportunities +++
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