Mike DeMelo of BMW Group Canada demonstrates Hands-Free Driving at the Vancouver International Auto Show. (04/2018)

BMW Group Canada hosted technology demonstrations with the BMW 530e, BMW M550i and BMW X3 at the Vancouver International Auto Show. (04/2018)

Rob Dexter of BMW Group Canada demonstrates Remote Control Parking at the Vancouver International Auto Show. (04/2018)

BMW Canada’s Matthew Wilson, national product planning manager and Michael Ferreira, sales director, present the Canadian unveiling of the BMW M5 First Edition at the Vancouver International Auto Show. (04/2018)

BMW Group Canada presents the North American unveiling of the 2019 BMW X4 at the Vancouver International Auto Show. (04/2018)

The BMW M5 First Edition enjoys its Canadian Premiere at the Vancouver International Auto Show. (frozen metallic red) (04/2018)

BMW Group Canada President and CEO Hans Blesse at the Canadian International Auto Show.(03/2018))

BMW Group Canada unveils the all-new BMW M4 CS at the Canadian International Auto Show (03/2018)

BMW presents the Canadian premiere of the all-new BMW i8 Roadster (03/2018)

From BMW to BMW i to MINI, the BMW Group offers the largest selection of plug-in vehicles available in Canada today. Five of nine electrified models that will be available in 2018 were at the 2018 Montreal International Auto Show, including the BMW i8 Protonic Edition Frozen Black. (01/2018)

One of the four Canadian premieres BMW Group Canada presented at the 2018 Montreal International Auto Show was the new BMW M5. This sixth generation is the quickest, most technologically advanced to date. With 600 horsepower, the M5 has unequalled power with a 0-100km/h time of just 3.4 seconds. (01/2018)

BMW Group Canada had four Canadian premieres at the 2018 Montreal International Auto Show. Seen here are two of the featured models, the 2018 BMW X3 – available for the first time as an M Performance model, the X3 M 40i – and the all-new BMW X2. (01/2018)

The BMW Group delivered on its promise to sell 100,000 electrified vehicles in 2017. With nine models available in 2018, the Group offers the largest selection of plug-in vehicles available in Canada today – from BMW, to BMW i, to MINI. Here, Alain Laforest, Eastern Regional Manager, presents the BMW 530e. (01/2018)

BMW i8 Roadster at the Los Angeles Auto Show, November 2017

BMW i8 Roadster at the Los Angeles Auto Show, November 2017

BMW i8 Roadster at the Los Angeles Auto Show, November 2017

BMW i8 Roadster at the Los Angeles Auto Show, November 2017

BMW i8 Roadster at the Los Angeles Auto Show, November 2017

Matthias Junghanns, designer, BMW Luxury Class, presents the BMW Concept X7 iPerformance at its North American unveiling at the BMW Luxury Excellence Pavilion in Toronto on October 16, 2017 (10/2017)

Design tools, colour samples and leather and trim information portray the craftsmanship and attention to detail put into every equipment detail of a BMW. The items are displayed at the BMW Luxury Excellence Pavilion in downtown Toronto and help bring BMW’s expertise in contemporary luxury, high-quality design and fine craftsmanship to life. The Pavilion visits Toronto from October 16th to 29th (10/2017)

Colour samples float on unique display at the BMW Luxury Excellence Pavilion. Each metal feather is die-cut and featured in a BMW Individual paint finish. Inspired by the colouring of precious stones, BMW Individual paint finishes are the benchmark in terms of depth and brilliance. The Pavilion represents BMW’s expression of luxury and fine craftsmanship, and is open to the public from 11am to 4pm October 16th to 29th, 2017 (10/2017)

The BMW Luxury Excellence Pavilion featured the North American unveiling of the BMW Concept X7 iPerformance. The vehicle represents a new model concept for the luxury segment, and introduces a whole new take on luxury for the BMW brand. It can be seen at the Pavilion from October 16th to 29th. (10/2017)

The BMW Luxury Excellence Pavilion features the North American unveiling of the BMW Concept X7 iPerformance. The vehicle represents a new model concept for the luxury segment, and introduces a whole new take on luxury for the BMW brand. It can be seen at the Pavilion from October 16th to 29th. (10/2017)

The BMW Luxury Excellence Pavilion. Located in the heart of Toronto’s financial district from October 16th to 29th, the temporary structure brings BMW’s vision of luxury, modernity, and craftsmanship to life.(10/2017)

The BMW Luxury Excellence Pavilion. Located in the heart of Toronto’s financial district from October 16th to 29th, the temporary structure brings BMW’s vision of luxury, modernity, and craftsmanship to life.(10/2017)

The BMW Luxury Excellence Pavilion. Contemporary in its treatment of materials and scale yet informal in its organization, the Pavilion is the perfect setting to bring BMW’s brand of luxury to life. The Pavilion’s only North American stop is in Toronto from October 16th to 29th (10/2017)

The BMW Luxury Excellence Pavilion. Located in the heart of Toronto’s financial district from October 16th to 29th, the temporary structure showcases BMW’s expertise in contemporary luxury, innovative technologies, high-quality design and fine craftsmanship (10/2017)

Matthias Junghanns, designer, BMW Luxury Class, and the BMW Concept X7 iPerformance at its North American unveiling at the BMW Luxury Excellence Pavilion in Toronto on October 16, 2017 (10/2017)

A model showcases several pieces of Isabella Briatico’s fine jewellery at the BMW Luxury Excellence Pavilion on October 17, 2017. Ms. Briatico, creator of one-of-a-kind fine jewellery and limited edition collections, has been serving those who appreciate rare gemstones, exquisite design and hand craftsmanship for over 30 years. She visited the Pavilion to discuss the design process for such rare and beautiful items, and how she creates personal forms of expression through artistry, craftsmanship and precision. (10/2017)

Items of luxury. A model showcasing several pieces of Isabella Briatico’s fine jewellery poses in front of the BMW Concept X7 iPerformance at the BMW Luxury Excellence Pavilion on October 17, 2017. The Pavilion, a venue temporarily located in Toronto’s financial district, is bringing BMW’s version of luxury to life for customers and passersby to experience firsthand. It is open until October 29th at the Bay Adelaide Centre. (10/2017)

Isabella Briatico discusses her art form and how she brings luxury to life at the Luxury Excellence Pavilion in Toronto on October 17, 2017. Ms. Briatico, creator of one-of-a-kind fine jewellery and limited edition collections, has been serving those who appreciate rare gemstones, exquisite design and hand craftsmanship for over 30 years. She visited the Pavilion to discuss the design process for such rare and beautiful items, and how she creates personal forms of expression through artistry, craftsmanship and precision. (10/2017)

The BMW Concept X7 iPerformance enjoys its North American premiere at the BMW Luxury Excellence Pavilion in downtown Toronto. With the X7, the BMW Group not only reveals a new model concept for the luxury segment, it also introduces a whole new take on luxury for the BMW brand. The vehicle can be viewed at the Luxury Excellence Pavilion from October 16th to 29th. (10/2017)

The BMW Luxury Excellence Pavilion premiers in the heart of Toronto's financial district. Open from October 16th to 29th, the temporary venue showcases the BMW brand's extensive expertise in contemporary luxury, innovative technologies, high-quality design and fine craftsmanship. It also features the North American premiere of the BMW Concept X7 iPerformance. (10/2017)

BMW Motorsport press conference, IAA Cars, BMW M8 GTE, BMW Concept 8 Series. (09/2017)

BMW Motorsport press conference, IAA Cars, BMW M8 GTE, BMW Concept 8 Series. (09/2017)

BMW Motorsport press conference, IAA Cars, BMW M8 GTE, Martin Tomczyk. (09/2017)

BMW Motorsport press conference, IAA Cars, Martin Tomczyk, BMW Motorsport Director Jens Marquardt. (09/2017)

BMW Motorsport press conference, IAA Cars, BMW M8 GTE, Martin Tomczyk, BMW Motorsport Director Jens Marquardt. (09/2017)

BMW Motorsport press conference, IAA Cars, BMW M8 GTE, Martin Tomczyk, BMW Motorsport Director Jens Marquardt. (09/2017)

BMW Motorsport press conference, IAA Cars, BMW M8 GTE, BMW Concept 8 Series. (09/2017)